New Books in Business, Management, and Marketing

On this episode of the Academic Life, we dive into the book The Career Arts: Making the Most of College, Credentials, and Connections (Princeton UP, 2023) by Ben Wildavsky, which makes a persuasive case for building career success through broad education, targeted skills, and social capital. People today expect to hold many jobs over the course of their lives, which is why they need a range of essential skills. The Career Arts provides a corrective to the misleading notion that there is a direct trade-off between going to college and acquiring practical job skills. Drawing on evidence-based research, illuminating case studies, and in-depth interviews, Wildavsky shares vital lessons of what he calls the career arts, which include cultivating a mix of broad and targeted skills, taking advantage of employer-funded education benefits, and preparing for the world as it is, not as you wish it could be. He explains why college remains the gold standard of credentials, and presents the most promising supplements and alternatives to college that can help learners combine general and job-specific skills. He shows how building social capital is also critical to success, particularly for disadvantaged students. A guidebook for students, parents, counselors, and educators, The Career Arts reveals why college education and job preparation are not either-or propositions and identifies the blend of education and networking needed to support real-world career aspirations.Our guest is: Ben Wildavsky, who is a visiting scholar at the University of Virginia's School of Education and Human Development. He is the award-winning author of The Great Brain Race and coeditor of Reinventing Higher Education, and Measuring Success. He is the host and co-producer of the Higher Ed Spotlight podcast.Our host is: Dr. Christina Gessler, who is the host and producer of the Academic Life podcast. She holds a PhD in history, which she uses to explore what stories we tell and what happens to those we never tell.Listeners to this episode may be interested in: Academic Life episode on making an alternative CV Academic Life episode on finding a job outside academia Academic Life episode on trying internships and new careers at any age Welcome to Academic Life, the podcast for your academic journey--and beyond! Join us to learn from experts inside and outside the academy, and around the world. Missed any of the 175+ Academic Life episodes? You’ll find them all archived here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Predictive algorithms are changing the world – that is the claim of Christopher E. Mason who has co-authored (with Igor Tulchinsky) the book The Age of Prediction: Algorithms, AI, and the Shifting Shadows of Risk (MIT Press, 2023). Listen to him in conversation with Owen Bennett Jones.Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode 4 of "Practical History" I talk to Larry McGrath, a user researcher at Amazon (and author of Making Spirit Matter Neurology, Psychology, and Selfhood in Modern France (University of Chicago Press, 2020). Larry earned his PhD in the history of science, briefly taught at a university, and then decided to move into the consulting and tech industries. We discuss Larry's experiences of translating his historical skills and expertise into UX research, a burgeoning field focused on discovering the needs of product users. We talk about what it means to be a historian in UX and what historical methods / concepts / habits are useful in helping companies in these domains solve problems. Larry shares concrete examples of challenges he solved using the historian's toolbox while working for a medical consultancy and then at Facebok/Meta and Amazon Sports. We also discuss why it is so important for those eager to apply their skills in business and tech to focus on the value that they could offer to companies.Patryk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

From entry-level to the boardroom, what works to create large-scale change in organizations looking to accelerate their diversity, equity, and inclusion efforts and reap financial benefits.Every leader endeavors to invest in and manage their key asset--talent--to be as high-performing as possible. Like a winning stock, successful diversity, equity, and inclusion (DEI) actions pay back over time. That dividend is paid both to the company--through not only higher performance but also talent acquisition, training, and other savings--and to society in general. In Diversity Dividend, Paola Cecchi-Dimeglio offers a fresh, detailed look at how to realize gender and racial equity along the company-employee pathway--from attracting and interviewing applicants to onboarding, promoting, and sustaining hires--and how to remove systemic barriers at the organizational level that prevent women and underrepresented groups from advancing.While other books have delved into DEI and the challenges inherent in sustaining successful efforts, no book has done so in concert with the depth and scope of data, basis in science, and application in the real world. In Diversity Dividend, Cecchi-Dimeglio artfully combines accessible anecdotal cases--where success was achieved or where, despite best intentions and efforts, things did not go as expected--with scientifically rigorous solutions as well as applications of data and big data.As empowering as it is comprehensive, Diversity Dividend (MIT Press, 2023) helps remove the guesswork and near-superstition that naturally arise when some methods work and others fail, thereby giving leaders the tools and insight to make informed choices at the right moments to create lasting change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are jobs fair? In The Accidental Equalizer: How Luck Determines Pay after College (U Chicago Press, 2023), Jessi Streib, an associate Professor of Sociology at Duke University, uncovers the remarkable story of the way luck shapes the hiring process for a key strata of business jobs in America. Offering a thesis that is initially counterintuitive but clearly argued, empirically grounded, and ultimately compelling, the book introduces the idea of ‘luckocracy’. ‘Luckocracy’ underpins the functioning of important parts of the graduate labour market, and equalises what would otherwise be significant class differences between college graduates. Rich with details, as well as offering a broad new perspective on education and the labour market, the book is essential reading across the social sciences, as well as for anyone interested in understanding work, fairness, and the importance of luck.Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Manchester. Learn more about your ad choices. Visit megaphone.fm/adchoices

In her first book, How to Do Nothing, artist Jenny Odell examined the power of quiet contemplation in a world where our attention is bought and sold. Now, she takes up the question of how to find space for silence when we feel like we don’t have enough time to spend.In her new book, Saving Time: Discovering a Life Beyond the Clock (Random House, 2023), Odell traces the history behind our relationship to time, from the day-to-day pressures of productivity to the deeper existential dread underlying the climate crisis. In the process, she explores alternative ways of experiencing time that can help us get past the illusion of the separate self and instead open us to wonder and freedom.In this episode of Life As It Is, Tricycle’s editor-in-chief, James Shaheen, and meditation teacher Sharon Salzberg sit down with Odell to discuss the social dimensions of time, how paying attention can unsettle the boundaries between us, why she views burnout as a spiritual issue, and how love can bring us out of linear time.Life As It Is is a monthly podcast featuring prominent voices from within and beyond the Buddhist fold. Listen to more episodes here.Tricycle: The Buddhist Review provides a unique and independent public forum for exploring Buddhism, establishing a dialogue between Buddhism and the broader culture, and introducing Buddhist thinking to Western disciplines. This approach has enabled Tricycle to successfully attract readers from all walks of life, many of whom desire to enrich their lives through a deeper knowledge of Buddhist traditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

I chat with the social entrepreneur and former Google & Twitter executive Rishi Jaitly about how his deep passion for history has shaped his career as a leader in global tech companies. Rishi talks about the importance of imagination, creativity, empathy, and taking a step back for leaders looking for perspective on big decisions. We discuss what roles zeitgeist, personal immersion, and genuine curiosity played for Rishi and other Google and Twitter leaders as they engaged with government officials and tech users in India. Rishi shares how following his love for history led him to unexpected places that opened up new horizons, which then inspired him to become an energetic impresario for closer collaboration between tech, history, and the humanities.Patriyk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

Levi Strauss & Co. historian Tracey Panek talks about her fascination with storytelling, her journey from academic to corporate history, and her adventures as a historian at Levi's. Panek sheds light on how corporate historians and archivists collaborate with marketing teams. And the host Patryk Babiracki gets excited because an award-winning Levi's commercial features a familiar vignette from the former Soviet bloc (and a song by a really cool Polish 80s New Wave band). We also talk about Einstein's Levi's jacket and about what history students and history departments can do to broaden students’ career options and articulate their value to hiring managers at private companies.Patriyk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

Prolific historian, former IBM executive (and energetic impresario for "Applied History") Jim Cortada discusses his journey from being a freshly minted PhD in 1973 to various senior roles at the iconic tech company. Drawing on four decades of experience at IBM, Jim talks about how historians, with their research, analytic, and communication skills have tremendous value to offer to modern business organizations. What’s the historians’ superpower? According to Cortada, it’s being able to analyze thoroughly contexts of complex situations, helping senior leaders find solutions to delicate problems and being able to shape organizational culture and strategy. Jim makes the case that every Harvard Business Review article is a history article. We also talk about the limitations of artificial intelligence, and Jim talks about why AI can’t and won’t be able to do a historian’s job.Patriyk Babiracki is historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”? As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires. Faux follows the trail to a luxury resort in the Bahamas, where SBF boldly declares that he will use his crypto fortune to save the world. Faux talks his way onto the yacht of a former child actor turned crypto impresario and gains access to “ApeFest,” an elite party headlined by Snoop Dogg, by purchasing a $20,000 image of a cartoon monkey. In El Salvador, Faux learns what happens when a country wagers its treasury on Bitcoin, and in the Philippines, he stumbles upon a Pokémon knockoff mobile game touted by boosters as a cure for poverty. And in an astonishing development, a spam text leads Faux to Cambodia, where he uncovers a crypto-powered human-trafficking ring. When the bubble suddenly bursts in 2022, Faux brings readers inside SBF’s penthouse as the fallen crypto king faces his imminent arrest. Fueled by the absurd details and authoritative reporting that earned Zeke Faux the accolade “our great poet of crime” (Money Stuff columnist Matt Levine), Number Go Up: Inside Crypto's Wild Rise and Staggering Fall (Crown, 2023) is the essential chronicle, by turns harrowing and uproarious, of a $3 trillion financial delusion.Zeke Faux is an investigative reporter for Bloomberg Businessweek and Bloomberg News.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices