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New Books in Business, Management, and Marketing

Using History For User Research (UX): A Discussion with Larry McGrath

Dec 7, 2023
45:39

In Episode 4 of "Practical History" I talk to Larry McGrath, a user researcher at Amazon (and author of Making Spirit Matter Neurology, Psychology, and Selfhood in Modern France (University of Chicago Press, 2020). Larry earned his PhD in the history of science, briefly taught at a university, and then decided to move into the consulting and tech industries. We discuss Larry's experiences of translating his historical skills and expertise into UX research, a burgeoning field focused on discovering the needs of product users. We talk about what it means to be a historian in UX and what historical methods / concepts / habits are useful in helping companies in these domains solve problems. Larry shares concrete examples of challenges he solved using the historian's toolbox while working for a medical consultancy and then at Facebok/Meta and Amazon Sports. We also discuss why it is so important for those eager to apply their skills in business and tech to focus on the value that they could offer to companies.

Patryk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems.

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