New Books in Business, Management, and Marketing

Robert Eberhart, Associate Professor of Management and Faculty Director of International Business at the University of San Diego, talks about his work on the ideology of entrepreneurship with Peoples & Things host, Lee Vinsel. Eberhart's work is partly motivated by his own work as a businessman and successful entrepreneur and finding that academic publications from business schools significantly diverged from his and others' experiences in actual businesses. Eberhart and Vinsel also talk about how Eberhart has drawn together teams of researchers, including at the Reversing the Arrow conference, to study the ideological dimensions of entrepreneurship and how it has spread around the globe.Lee Vinsel is an associate professor in the Department of Science, Technology and Society at Virginia Tech. He studies human life with technology, with particular focus on the relationship between government, business, and technological change. His first book, Moving Violations: Automobiles, Experts, and Regulations in the United States, was published by Johns Hopkins University Press in July 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021).Workplace burnout is such an urgent issue that up to 700,000 people are believed to have died primarily due to workload stress – and yet many company leaders remain in denial. Their stance is that self-care will provide the solution when, in fact, it’s the workplace eco-system in which these victims are operating that so often drives their unfair fate. From workloads to a perceived lack of control over one’s job, to poor work relationships and a pervasive sense of injustice on the job, burnout can be driven by many factors. The solution, however, is relatively straightforward as suggested by Jennifer Moss in this interview. Leaders need to get out of their corner offices and talk to employees, learn what they’re dealing with and what the impediments are to being happier and more productive at work. If they do so, the rewards are immense both personally and financially as studies show that a truly healthy work environment can lift ROI by 20% or more.Jennifer Moss is an award-winning Canadian journalist, author, and international speaker. Her articles have appeared in HuffPost, Forbes, Fortune, and elsewhere.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself--much like subprime mortgages--is wildly misrepresented. And if online advertising goes belly-up, the internet--and its free services--will suddenly be accessible only to those who can afford it.Tim Hwang is a writer, researcher, and currently the general counsel for Substack. He is the former director of the Harvard-MIT Ethics and Governance of AI Initiative and previously served as the global public policy lead for artificial intelligence and machine learning at Google.Caleb Zakarin is the Assistant Editor of the New Books Network (Twitter: @caleb_zakarin). Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Tech locked us into their systems by making their platforms hard to leave by design. The impossibility of staying connected to people on their platforms after you delete your account has nothing to do with technological limitations: it's an intentional business strategy.In The Internet Con: How to Seize the Means of Computation (Verso, 2023), Cory Doctorow explains how to seize the means of computation, by forcing Silicon Valley to do the thing it fears most: interoperate. Interoperability will tear down the walls between technologies, allowing users leave platforms, remix their media, and reconfigure their devices without corporate permission.This book comes out September 5, 2023. See seizethemeansofcomputation.org for book details.Note: Cory mentioned that the book website is seizethemeansofcommunication.org it is actually seizethemeansofcomputation.org.Jake Chanenson is a computer science Ph.D. student at the University of Chicago. Broadly, Jake is interested in topics relating to HCI, privacy, and tech policy. Jake’s work has been published in top venues such as ACM’s CHI Conference on Human Factors in Computing Systems. Learn more about your ad choices. Visit megaphone.fm/adchoices

Computer graphics (or CG) has changed the way we experience the art of moving images. Computer graphics is the difference between Steamboat Willie and Buzz Lightyear, between ping pong and PONG. It began in 1963 when an MIT graduate student named Ivan Sutherland created Sketchpad, the first true computer animation program. Sutherland noted: "Since motion can be put into Sketchpad drawings, it might be exciting to try making cartoons." This book, the first full-length history of CG, shows us how Sutherland's seemingly offhand idea grew into a multibillion dollar industry.In Moving Innovation, Tom Sito--himself an animator and industry insider for more than thirty years--describes the evolution of CG. His story features a memorable cast of characters--math nerds, avant-garde artists, cold warriors, hippies, video game enthusiasts, and studio executives: disparate types united by a common vision. Sito shows us how fifty years of work by this motley crew made movies like Toy Story and Avatar possible.Tom Sito has been a professional animator since 1975. One of the key players in Disney’s animation revival of the 1980s and 1990s, he worked on such classic Disney films as The Little Mermaid (1989), Beauty and the Beast (1991), and The Lion King (1994). He left Disney to help set up the Dreamworks Animation Unit in 1995. He is Professor of Cinema Practice in the School of Cinematic Arts at the University of Southern California. Learn more about your ad choices. Visit megaphone.fm/adchoices

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Kogan Page, 2018) shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.Betty Adamou is the Inventor of ResearchGames (TM), and is a globally-recognized Gamification Expert and Designer, with appearances as a keynote address for conferences worldwide, and in several dozen media outlets including BBC Radio, East Anglian Daily Times, and GINX Esports TV. She is a multi-award winning innovator, entrepreneur and researcher, and is the Author of Games and Gamification in Market Research, published in 3 languages and audiobook. Betty also runs the not-for-profit initiative Not Sorry Club, aiming at supporting women in leading unapologetic lives.Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices

Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation. In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavioral science principles that may fit best, providing examples to flesh out her rationale. Finally, the episode ends with an example of just how important Autonomy is as a human desire, as illustrated by what happened in an experiment involving an assisted living facility in Colorado. Tune in to learn what this experiment discovered!Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, whose clients have included H&R Block, AARP, Four Seasons and TransAmerica. Prior to those roles, she served in senior creative positions at advertising agencies within the IPG and Publis networks. She’s been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? In The Corporation and the Twentieth Century: The History of American Business Enterprise (Princeton UP, 2023), Richard Langlois offers an alternative version: a comprehensive and nuanced reframing and reassessment of the economic, institutional, and intellectual history of the managerial era.Langlois argues that managerialism rose to prominence not because of its inherent superiority but because of its contingent value in a young and rapidly developing American economy. The structures of managerialism solidified their dominance only because the century's great catastrophes of war, depression, and war again superseded markets, scrambled relative prices, and weakened market-supporting institutions. By the end of the twentieth century, Langlois writes, these market-supporting institutions had reemerged to shift advantage toward entrepreneurial and market-driven modes of organization.This magisterial new account of the rise and fall of managerialism holds significant implications for contemporary debates about industrial and antitrust policies and the role of the corporation in the twenty-first century.Richard Langlois was born and raised in northeastern Connecticut and educated at Williams, Yale, and Stanford. He received his Ph.D. in 1981 from the Department of Engineering-Economic Systems at Stanford. His primary work has been in the economics of organization, where he has long been pushing the theory of dynamic transaction costs and the theory of modular systems, as well as in economic and business history. His 1992 history of the microcomputer industry won the Newcomen Award as the best paper in the Business History Review. Previous books include Firms, Markets, and Economic Change: a Dynamic Theory of Business Institutions (Routledge, 1995, with Paul L. Robertson) and The Dynamics of Industrial Capitalism: Schumpeter, Chandler, and the New Economy (The Graz Schumpeter Lectures, Routledge 2007), which won the Schumpeter Prize of the International Joseph A. Schumpeter Society.In this podcast, he discussed the main themes in his most recent book and how it sits within overall discussions about the large corporation, his views on institutions and the nature of American-led capitalism in the 20th century. This is possible through a reinterpretation of a large body of economic and business history rather than archival or other primary source material.As mentioned during the podcast:-Chandler, A. (1990) Scale and Scope. -Coase, R. (1937) The Nature of the Firm.-Langlois, R. (2003) The Vanishing Hand.-Langlois, R. (2004). The Dynamics of Industrial Capitalism (Graz Lectures).Bernardo Batiz-Lazo is currently straddling between Newcastle and Mexico City. You can find him on twitter on issues related to business history of banking, fintech, payments and other musings. Not always in that order. @BatizLazo Learn more about your ad choices. Visit megaphone.fm/adchoices

Supply chains matter. And one of the most compelling defences of the capitalist system is that for all its various dysfunctions, it does at least ensure the quick delivery of goods that people want. But in recent years that feature of the system seems to have been challenged by COVID but also perhaps by other factors. So, what’s going on with supply chains? Rob Handfield is the co-author (with Tom Linton) of Flow: How the Best Supply Chains Thrive (Rotman-UTP Publishing, 2022). Hear him in conversation with Owen Bennett Jones.Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, world! This is the Global Media & Communication podcast series.In this episode, our host Jing Wang discusses the book The Labor of Reinvention: Entrepreneurship in the New Chinese Digital Economy (Columbia UP, 2023) by Lin Zhang.You’ll hear about: A history of the book and Zhang’s entry into the fieldwork through family stories; How to understand entrepreneurialism as a dominant ideology in the global neoliberal labor economy and China’s positionality in the world; Why and how the book is organized based on three types of spaces – rural, urban, and transnational – across China and beyond; The similarities and differences between the elite and the grassroot entrepreneurs in Beijing; The e-commerce entrepreneurship as “platformized family production” in rural China and the roles played by government and large tech companies like Alibaba play in shaping the new rural production model; The limit and possibility of reinvention through “shanzhai” (copycat) e-commerce production; The gendered inequalities of entrepreneurial labor in rural and transnational spaces; What is “daigou” (personal shopping agents) in transnational e-commerce and the structural challenges entrepreneurs – especially women – face across national borders and digital platforms; What conversations in global studies of media and communication this book engages with. About the bookFrom start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity. Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. You can find more about the book here by the Columbia University Press.Author: Lin Zhang is an associate professor of communication and media studies at the University of New Hampshire.Host: Jing Wang is Senior Research Manager at the Center for Advanced Research in Global Communication (CARGC), Annenberg School for Communication at the University of Pennsylvania, with an affiliation at the Center of the Study of Contemporary China (CSCC).Editor & Producer: Jing WangOur podcast is part of the multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the very best scholarship to bear on enduring global questions and pressing contemporary issues. Learn more about your ad choices. Visit megaphone.fm/adchoices