New Books in Business, Management, and Marketing

Prolific historian, former IBM executive (and energetic impresario for "Applied History") Jim Cortada discusses his journey from being a freshly minted PhD in 1973 to various senior roles at the iconic tech company. Drawing on four decades of experience at IBM, Jim talks about how historians, with their research, analytic, and communication skills have tremendous value to offer to modern business organizations. What’s the historians’ superpower? According to Cortada, it’s being able to analyze thoroughly contexts of complex situations, helping senior leaders find solutions to delicate problems and being able to shape organizational culture and strategy. Jim makes the case that every Harvard Business Review article is a history article. We also talk about the limitations of artificial intelligence, and Jim talks about why AI can’t and won’t be able to do a historian’s job.Patriyk Babiracki is historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”? As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires. Faux follows the trail to a luxury resort in the Bahamas, where SBF boldly declares that he will use his crypto fortune to save the world. Faux talks his way onto the yacht of a former child actor turned crypto impresario and gains access to “ApeFest,” an elite party headlined by Snoop Dogg, by purchasing a $20,000 image of a cartoon monkey. In El Salvador, Faux learns what happens when a country wagers its treasury on Bitcoin, and in the Philippines, he stumbles upon a Pokémon knockoff mobile game touted by boosters as a cure for poverty. And in an astonishing development, a spam text leads Faux to Cambodia, where he uncovers a crypto-powered human-trafficking ring. When the bubble suddenly bursts in 2022, Faux brings readers inside SBF’s penthouse as the fallen crypto king faces his imminent arrest. Fueled by the absurd details and authoritative reporting that earned Zeke Faux the accolade “our great poet of crime” (Money Stuff columnist Matt Levine), Number Go Up: Inside Crypto's Wild Rise and Staggering Fall (Crown, 2023) is the essential chronicle, by turns harrowing and uproarious, of a $3 trillion financial delusion.Zeke Faux is an investigative reporter for Bloomberg Businessweek and Bloomberg News.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Young people coming out of high school today can expect to hold many jobs over the course of their lives, which is why they need a range of essential skills. The Career Arts: Making the Most of College, Credentials, and Connections (Princeton UP, 2023) provides a corrective to the widespread and misleading notion that there is a direct trade-off between going to college and acquiring practical job skills. Ben Wildavsky cuts through the noise and anxiety surrounding this issue to offer sensible, clear-eyed guidance for anyone who is making decisions about education and career preparation with a view to getting ahead in the workforce.Drawing on evidence-based research, illuminating case studies, and in-depth interviews, Wildavsky shares the most vital lessons of what he calls the career arts, which include cultivating a mix of broad and targeted skills, taking advantage of employer-funded education benefits, and preparing for the world as it is, not as you wish it could be. He explains why college remains the gold standard of credentials, and presents the most promising high-quality supplements and alternatives to college that can help learners combine general and job-specific skills. He shows how building social capital is also critical to success, particularly for disadvantaged students.An invaluable guidebook for students, parents, counselors, and educators, The Career Arts reveals why college education and job preparation are not either-or propositions and identifies the blend of education and networking needed to support real-world career aspirations. Learn more about your ad choices. Visit megaphone.fm/adchoices

In The New Screen Ecology in India: Digital Transformation of Media (British Film Institute, 2023), Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the 'new screen ecology'. He reveals how the Indian screen industries are affected by the social relations between these agents and how industrial practices are blurring the amateur-professional divide through creator and content interdependencies.Mehta goes beyond theoretical analysis by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyses the extent to which they benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, he provides a unique and insightful examination of the dynamics of digital transformation in the screen industries in a region-specific context.Priyam Sinha is a doctoral candidate in the South Asian Studies Programme at the National University of Singapore. She has interdisciplinary academic interests that lie at the intersection of film studies, disability studies, production cultures, creative media industries and cultural studies. She can be reached on Twitter here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Morris Kleiner, the AFL-CIO Chair in Labor Policy at the Humphrey School of Public Affairs at the University of Minnesota and arguably the world's leading authority on occupational licensing, joins the podcast to discuss how he became an economist, the origins of occupational licensing in the 19th and 20th centuries, how since WW2 it's become a major barrier to economic opportunity in the U.S., and how there is some hope for a growing tide of policy initiatives in the early 21st century seeking to relax occupational licensing regulations.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In Platformization and Informality: Pathways of Change, Alteration, and Transformation (Palgrave MacMillan, 2023), scholars from Mumbai, Bengaluru, Jakarta, Cape Town, Sao Paulo and other cities of the global South explore the complex relationship between platformization and informality through a different lens. Drawing on extensive theoretical, quantitative and qualitative scholarship, they provide both a useful overview and insights into the lived realities of gig work for platforms covering a range of skills, working conditions, and forms of algorithmic management. Platform work has attracted considerable attention from scholars in the global North, who have tended to view it as a form of casualisation of work that was previously regulated. But what about the global South, where most employment, especially that of women and migrant workers was historically already informal?Beyond a focus on livelihoods, employment, and work, the authors show how labour platforms take on powers that bring about broader impacts, including those affecting identity and personal wellbeing. They also illustrate the impact of platformization on the governance of affected sectors by public agencies, thus affecting political power, and how public data infrastructures contribute to further platformization. The purpose of this pioneering work is to lay bare these interactions to then rebuild our understanding of platformization and its social, political, cultural and economic impacts. Its insights are attentive to gender and ethnic differences, as well as geographical ones. Learn more about your ad choices. Visit megaphone.fm/adchoices

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People: Advertising, Optimization, and the Origins of Adtech (MIT Press, 2023) traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.Blyss Cleveland is a PhD candidate in sociology at Stanford University. Learn more about your ad choices. Visit megaphone.fm/adchoices

The first city to fight back against Uber, Washington, D.C., was also the first city where such resistance was defeated. It was here that the company created a playbook for how to deal with intransigent regulators and to win in the realm of local politics. The city already serves as the nation’s capital. Now, D.C. is also the blueprint for how Uber conquered cities around the world—and explains why so many embraced the company with open arms.Drawing on interviews with gig workers, policymakers, Uber lobbyists, and community organizers, Disrupting D.C.: The Rise of Uber and the Fall of a City (Princeton University Press, 2023) demonstrates that many share the blame for lowering the nation’s hopes and dreams for what its cities could be. In a sea of broken transit, underemployment, and racial polarization, Uber offered a lifeline. But at what cost?This is not the story of one company and one city. Instead, Disrupting D.C. offers a 360-degree view of an urban America in crisis. Uber arrived promising a new future for workers, residents, policymakers, and others. Ultimately, Uber’s success and growth was never a sign of urban strength or innovation but a sign of urban weakness and low expectations about what city politics can achieve. Understanding why Uber rose reveals just how far the rest of us have fallen. Katie J. Wells is a postdoctoral fellow at Georgetown University. Twitter. Website. Kafui Attoh is associate professor of urban studies at the School of Labor and Urban Studies at the City University of New York. Twitter. Website. Declan Cullen is assistant professor of geography at George Washington University. Website. Brian Hamilton is chair of the Department of History and Social Science at Deerfield Academy. Twitter. Website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local communities. Andy Hunter is CEO and Founder of Bookshop.org. He also co-created Literary Hub.Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices