The Power of Stories and the Levi's Brand

Levi Strauss & Co. historian Tracey Panek talks about her fascination with storytelling, her journey from academic to corporate history, and her adventures as a historian at Levi's. Panek sheds light on how corporate historians and archivists collaborate with marketing teams. And the host Patryk Babiracki gets excited because an award-winning Levi's commercial features a familiar vignette from the former Soviet bloc (and a song by a really cool Polish 80s New Wave band). We also talk about Einstein's Levi's jacket and about what history students and history departments can do to broaden students’ career options and articulate their value to hiring managers at private companies.

Patriyk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems.

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