New Books in Business, Management, and Marketing

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Kogan Page, 2018) shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.Betty Adamou is the Inventor of ResearchGames (TM), and is a globally-recognized Gamification Expert and Designer, with appearances as a keynote address for conferences worldwide, and in several dozen media outlets including BBC Radio, East Anglian Daily Times, and GINX Esports TV. She is a multi-award winning innovator, entrepreneur and researcher, and is the Author of Games and Gamification in Market Research, published in 3 languages and audiobook. Betty also runs the not-for-profit initiative Not Sorry Club, aiming at supporting women in leading unapologetic lives.Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices

The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century? In The Corporation and the Twentieth Century: The History of American Business Enterprise (Princeton UP, 2023), Richard Langlois offers an alternative version: a comprehensive and nuanced reframing and reassessment of the economic, institutional, and intellectual history of the managerial era.Langlois argues that managerialism rose to prominence not because of its inherent superiority but because of its contingent value in a young and rapidly developing American economy. The structures of managerialism solidified their dominance only because the century's great catastrophes of war, depression, and war again superseded markets, scrambled relative prices, and weakened market-supporting institutions. By the end of the twentieth century, Langlois writes, these market-supporting institutions had reemerged to shift advantage toward entrepreneurial and market-driven modes of organization.This magisterial new account of the rise and fall of managerialism holds significant implications for contemporary debates about industrial and antitrust policies and the role of the corporation in the twenty-first century.Richard Langlois was born and raised in northeastern Connecticut and educated at Williams, Yale, and Stanford. He received his Ph.D. in 1981 from the Department of Engineering-Economic Systems at Stanford. His primary work has been in the economics of organization, where he has long been pushing the theory of dynamic transaction costs and the theory of modular systems, as well as in economic and business history. His 1992 history of the microcomputer industry won the Newcomen Award as the best paper in the Business History Review. Previous books include Firms, Markets, and Economic Change: a Dynamic Theory of Business Institutions (Routledge, 1995, with Paul L. Robertson) and The Dynamics of Industrial Capitalism: Schumpeter, Chandler, and the New Economy (The Graz Schumpeter Lectures, Routledge 2007), which won the Schumpeter Prize of the International Joseph A. Schumpeter Society.In this podcast, he discussed the main themes in his most recent book and how it sits within overall discussions about the large corporation, his views on institutions and the nature of American-led capitalism in the 20th century. This is possible through a reinterpretation of a large body of economic and business history rather than archival or other primary source material.As mentioned during the podcast:-Chandler, A. (1990) Scale and Scope. -Coase, R. (1937) The Nature of the Firm.-Langlois, R. (2003) The Vanishing Hand.-Langlois, R. (2004). The Dynamics of Industrial Capitalism (Graz Lectures).Bernardo Batiz-Lazo is currently straddling between Newcastle and Mexico City. You can find him on twitter on issues related to business history of banking, fintech, payments and other musings. Not always in that order. @BatizLazo Learn more about your ad choices. Visit megaphone.fm/adchoices

Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation. In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavioral science principles that may fit best, providing examples to flesh out her rationale. Finally, the episode ends with an example of just how important Autonomy is as a human desire, as illustrated by what happened in an experiment involving an assisted living facility in Colorado. Tune in to learn what this experiment discovered!Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, whose clients have included H&R Block, AARP, Four Seasons and TransAmerica. Prior to those roles, she served in senior creative positions at advertising agencies within the IPG and Publis networks. She’s been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Supply chains matter. And one of the most compelling defences of the capitalist system is that for all its various dysfunctions, it does at least ensure the quick delivery of goods that people want. But in recent years that feature of the system seems to have been challenged by COVID but also perhaps by other factors. So, what’s going on with supply chains? Rob Handfield is the co-author (with Tom Linton) of Flow: How the Best Supply Chains Thrive (Rotman-UTP Publishing, 2022). Hear him in conversation with Owen Bennett Jones.Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, world! This is the Global Media & Communication podcast series.In this episode, our host Jing Wang discusses the book The Labor of Reinvention: Entrepreneurship in the New Chinese Digital Economy (Columbia UP, 2023) by Lin Zhang.You’ll hear about: A history of the book and Zhang’s entry into the fieldwork through family stories; How to understand entrepreneurialism as a dominant ideology in the global neoliberal labor economy and China’s positionality in the world; Why and how the book is organized based on three types of spaces – rural, urban, and transnational – across China and beyond; The similarities and differences between the elite and the grassroot entrepreneurs in Beijing; The e-commerce entrepreneurship as “platformized family production” in rural China and the roles played by government and large tech companies like Alibaba play in shaping the new rural production model; The limit and possibility of reinvention through “shanzhai” (copycat) e-commerce production; The gendered inequalities of entrepreneurial labor in rural and transnational spaces; What is “daigou” (personal shopping agents) in transnational e-commerce and the structural challenges entrepreneurs – especially women – face across national borders and digital platforms; What conversations in global studies of media and communication this book engages with. About the bookFrom start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity. Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. You can find more about the book here by the Columbia University Press.Author: Lin Zhang is an associate professor of communication and media studies at the University of New Hampshire.Host: Jing Wang is Senior Research Manager at the Center for Advanced Research in Global Communication (CARGC), Annenberg School for Communication at the University of Pennsylvania, with an affiliation at the Center of the Study of Contemporary China (CSCC).Editor & Producer: Jing WangOur podcast is part of the multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the very best scholarship to bear on enduring global questions and pressing contemporary issues. Learn more about your ad choices. Visit megaphone.fm/adchoices

In From Big Oil to Big Green: Holding the Oil Industry to Account for the Climate Crisis (MIT Press, 2022), Professor Marco Grasso examines the responsibility of the oil and gas industry for the climate crisis and develops a moral framework that lays out its duties of reparation and decarbonization to allay the harm it has done. By framing climate change as a moral issue and outlining the industry's obligation to tackle it, Grasso shows that Big Oil is a central, yet overlooked, agent of climate ethics and policy.Isobel Akerman is a History PhD student at the University of Cambridge studying biodiversity and botanic gardens. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Imperfect Leader: Leadership in (After) Action (Rowman & Littlefield, 2023) tells the story of a superintendent from his first days to the pandemic. In each chapter, he responds to a series of questions to prompt genuine reflection. This book is structured to give leaders the tools to become predictably successful leaders. Peter Stiepleman, the 2021 Missouri Superintendent of the Year, lives and works in the Pacific Northwest. He serves as an advisor to leaders and hosts a weekly podcast where he talks to leaders across the nation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World’s Best Companies Simulate to Innovate and What Do You Want Your Customers to Become? Learn more about your ad choices. Visit megaphone.fm/adchoices

Investors in stocks are faced with two major problems: How to find and interpret the most useful data from company accounts. How to whittle down the list of thousands of public companies into a smaller pool of candidates for further research.In Four Ways to Beat the Market: A Practical Guide to Stock-Screening Strategies to Help You Pick Winning Shares (Harriman House, 2023), experienced financial journalist Algy Hall provides the solution to both problems and helps investors in their quest to pick winning shares. The answer lies in stock screens. Over a decade, the four stock screens described here outperformed the market by 270% to 336%. These stock screens are ridiculously powerful – but staggeringly simple. Algy starts with four strategies for equity investing: Quality, Value, Income and Momentum.He shows how to construct four stock screens and use data from company accounts, including common accounting ratios, to filter stocks on the criteria that each of these strategies is looking for. And once the shortlist of screened stocks is produced, Algy explains how to use that shortlist as a basis for further analysis and research, before making an investment.Along the way, Algy also reveals the logical and empirical basis behind Quality, Value, Income and Momentum strategies, to help investors understand why they work and give them the confidence that they will continue to work in the future. Many other hints, tricks and tactics for investors are revealed, to help investors spot the best stocks and avoid the duds.With Algy Hall as your guide, discover the surprising ideas and stories that lie behind these strategies, while building the necessary know-how to improve your investment returns.John Emrich has worked for decades years in corporate finance, business valuation and fund management. He has a podcast about the investment space called Kick the Dogma. john@ktdpod.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Do experts perform better than generalists? In the midst of the fraught 2016 Brexit campaign one of the most British senior British politicians arguing that the UK should leave the EU said “I think the people in this country have had enough of experts “– and was widely derided for doing so. Amanda Goodall thinks he was wrong, as she explains to Owen Bennett-Jones. Goodall is the author of Credible: The Power of Expert Leaders (PublicAffairs, 2023).Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices