The Orbit Marketing Podcast

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM). If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals. Chapters:00:00:00 - Working with the Content You Love 00:01:44 - From Job Hunting to Entrepreneurship 00:05:48 - How to Grow on Social Media Organically 00:07:45 - Subscribers and Newsletter Milestones 00:11:57 - Newsletter Strategy Optimization 00:13:58 - The Importance of Landing Page and Thank You Page Audits 00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth 00:20:12 - What is Subscriber Persona? 00:22:20 - Different Strategies for B2C and B2B 00:24:26 - Incentives for Lead Generation and Subscriber Engagement 00:28:45 - Navigating Newsletter Fatigue 00:30:37 - Understanding your true Total Addressable Market (TAM)Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect Connect with Manny Reyes and Boletin Growth: → Boletin Growth: https://www.boletingrowth.com/ → Manny's LinkedIn:  https://www.linkedin.com/in/mannyreyesm/   → Manny's Twitter: https://x.com/mannyyreyyes?lang=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains. In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks. Chapters: 00:00:00 - Improving Cold Outreach Strategy 00:05:34 - Becoming an Automation Expert 00:08:24 - Automation for Lead Generation on LinkedIn 00:11:19 - The Challenge of Scraping Engagements and Notifications 00:14:04 - The Power of Genuine Connection 00:16:49 - Providing Value Before Asking for Anything 00:19:27 - Building Authority and Warm Connections on LinkedIn 00:24:49 - Idea Generation and Automation Technology 00:32:45 - The Founder's Attention Management 00:35:30 - Smart but Arrogant Approach to Tasks 00:38:01 - The Art of BusinessLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Grant Hushek and GrantBot Process Consulting: → GrantBot Process Consulting: https://www.grantbot.co/ → Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/   → Grant's Twitter: https://x.com/granthushek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts. Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for shows like The Root Cause Medicine Podcast and The Biotech Startups Podcast. In this video, Cody shares his insights on building trust through daily content, growing newsletter subscribers organically, and strategies for building efficient content creation systems. Cody also dives into topics like using AI personas in marketing, the importance of behind-the-scenes content, and how data-driven iteration fuels non-linear growth.Chapters: 00:00 - Building Trust through Daily Content 05:31 - Growth Flywheel Strategy 08:23 - How to Grow Newsletter Subscribers Organically 14:04 - AI Boyfriends vs AI Girlfriends in Marketing Strategy 19:30 - Building Efficient Processes and Systems 22:17 - The Power of Behind-the-Scenes Content 25:04 - Maximizing Mental Bandwidth in Content Creation 27:48 - Content Strategy for All Social Channels 30:32 - The Importance of Data and Iteration in Content Creation 41:38 - Nonlinear Growth AnalysisLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Cody Schneider:→ Swell AI: https://www.swellai.com/ → Cody Schneider: https://codyschneider.com/ → Cody's LinkedIn: https://www.linkedin.com/in/codyxschneider/ → Cody's Twitter: https://x.com/codyschneiderxx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies.In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discusses businesses' challenges when creating content, from managing editors to handling chaotic workflows. She shares how her agency has developed a turnkey process that simplifies content creation, allowing businesses to focus on their core strengths without getting bogged down in the details. Chapters: 00:00:00 - Overcoming the Fear of Creating Content 00:10:03 - The Importance of Industry Leadership in Client Acquisition 00:16:40 - Overcoming Objections through Podcasting 00:20:02 - Success in the Fitness Industry through Podcasting (Case Study) 00:26:35 - Overcoming Analysis Paralysis and Creating Valuable Content 00:29:36 - Reaching People through Different Mediums 00:32:38 - Bet Big and Take Risks 00:36:03 - The Importance of Sharing Failure Stories and Authenticity 00:42:28 - Accidental Learning as a Podcast Producer00:45:42 - The Power of Genuine Communication 00:48:52 - The Unpredictability of Success Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Leila Adnani and PS Creative: → Learn more about PS Creative: https://pscreative.co/ → Leila's LinkedIn: https://www.linkedin.com/in/jessicaadnani/ → Leila's Instagram: https://www.instagram.com/leilaleilaa/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.Chapters:00:01:27 - Building and Buying Businesses00:02:57 - Hiring Competent Staff for Business Acquisition00:04:24 - Sticking to B2B Software00:05:45 - The Challenges of Selling to a Niche Market Segment00:07:16 - Strategies for finding product-market fit00:10:18 - Developing XO's content strategy00:13:25 - The Reality of Cash Flow in Acquiring a Business00:14:55 - Building trust through honesty and authenticity00:16:20 - Attracting Investors through content00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market00:22:32 - Building Brand Loyalty and RetentionLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Andrew Pierno:→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/→ Andrew's Twitter: https://twitter.com/AndrewPierno→ Learn More about XO: https://www.xo.capital/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.Chapters:00:00 - The Power of Newsletters in Nurturing Leads02:57 - From Hair Extensions to Email Marketing08:59 - The Difference Between Email Marketing and Newsletters14:49 - Building Trust Through Newsletters17:48 - High-Intent Signals and Marketing Attribution23:39 - Incorporating Cold Leads into a Newsletter26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing35:17 - The Role of Email Marketing in a Funnel38:29 - Email Marketing Myths41:42 - Improving Email Deliverability and Engagement44:48 - Newsletters as NetworkingLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Ben Billups and NOBLE Digital:→ NOBLE Digital: https://www.nobledigital.co/→ Fwd: https://www.fwdnewsletters.com/→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/→ Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.This conversation covers:00:02:44 - The Most Valuable Lessons We've Learned00:05:27 - Demystifying The World00:10:22 - Embracing Imperfection00:14:58 - Simplifying Complex Systems00:17:37 - The Importance of Knowing What You Want00:20:29 - The Importance of Repetition and Focus00:23:03 - The Power of Concentration00:33:18 - Making A Devil's Bargains00:38:08 - Our Most Impactful Interviews00:40:35 - Turning Points In Our Lives00:45:07 - The Transition to Orbit Radio00:50:11 - Gratitude and Acknowledgements00:54:45 - Reflections and Farewell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain." Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.This conversation covers:00:00:00 - Transitioning to Long-Term Games00:05:44 - An Unhealthy Obsession with Crypto00:08:52 - Separating Happiness From of Financial Success00:12:34 - The Dangers of Chasing Quick Riches00:14:37 - Pursuing Childhood Dreams00:22:37 - How To Write The Perfect Scene00:31:17 - A Potential Bestseller?00:37:10 - Meeting Famous Figures00:45:32 - From Short-Term Games to Long-Term Commitment00:51:43 - A Quasi Pop Epistemology BookLinks and Resources:→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040→ Nat's Blog: https://www.nateliason.com/→ Nat's Instagram: https://www.instagram.com/nat_eliason/→ Nat's Twitter: https://twitter.com/nateliason This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.This conversation covers:00:00:00 - The Importance of Having a Mental Model of Learning00:10:26 - Building Confidence and Motivation00:15:35 - The Mind as a Muscle00:18:36 - Strengthening Specific Mental Skills00:21:38 - The Skill of Focus and Concentration00:26:04 - Maximizing the Longevity of a Learning Project00:31:23 - The Role of Copying in Learning and Problem-Solving00:35:26 - Cognitive Load Theory and Problem Solving00:40:34 - Extracting Useful Advice from Experts00:46:44 - The Divide Between Academia and Self-Help00:52:24 - The Complexity of Learning to Read00:57:31 - The Impact of Age on Learning00:59:05 - A Checklist for Learning ProjectsLearn More About Scott:→ Scott's Blog: https://www.scotthyoung.com/→ Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.This conversation covers:00:02:48 - Overcoming Debt and Starting in Internet Marketing00:03:29 - Becoming an Affiliate Marketer00:08:18 - The Intersection of Therapy and Business Growth00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur00:17:14 - The Intense Focus of Musicians00:27:34 - The Importance of Human Relationships in Business00:37:48 - The Concept of Valuepreneurship00:46:57 - The Chain of Fear00:49:38 - Visionary Men and Ambitious Projects00:51:50 - The Fallacy of Selflessness and Maslow's HierarchyConnect with Jeff Lerner:→ ENTRE: https://www.entreinstitute.com/→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174XSupport The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review.→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com