Why Every Founder Needs To Build Digital Gravity - Cody Schneider

Dec 10, 2024

44:38

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Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts.

Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for shows like The Root Cause Medicine Podcast and The Biotech Startups Podcast.

In this video, Cody shares his insights on building trust through daily content, growing newsletter subscribers organically, and strategies for building efficient content creation systems. Cody also dives into topics like using AI personas in marketing, the importance of behind-the-scenes content, and how data-driven iteration fuels non-linear growth.

Chapters:

00:00 - Building Trust through Daily Content

05:31 - Growth Flywheel Strategy

08:23 - How to Grow Newsletter Subscribers Organically

14:04 - AI Boyfriends vs AI Girlfriends in Marketing Strategy

19:30 - Building Efficient Processes and Systems

22:17 - The Power of Behind-the-Scenes Content

25:04 - Maximizing Mental Bandwidth in Content Creation

27:48 - Content Strategy for All Social Channels

30:32 - The Importance of Data and Iteration in Content Creation

41:38 - Nonlinear Growth Analysis

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