The Orbit Marketing Podcast

Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project.This conversation covers:00:05:13 - The Challenges of Organic Farming 00:07:50 - The Origins of Uncle Matt’s Orange Juice00:15:46 - The Benefits of Organic Farming00:18:32 - Overcoming Business Plateaus00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger00:32:09 - Staying True to Your Mission Statement00:34:46 - Transitioning to Regenerative Agriculture00:37:34 - The Importance of An Organic Certification00:40:10 - The Benefits of Citrus FiberConnect with Matt McLean:→ LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/Learn More About Uncle Matt's:→ Website: https://shop.unclematts.com/collections/uncle-matts-orange-juiceSupport The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review.→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers:00:00:00 - The Importance of Aligning Your Content with Your Audience00:04:35 - Growing and Monetizing Your Newsletter00:09:21 - Starting a Newsletter Agency00:19:06 - Lessons from a Failed Viral Marketing Stunt00:28:08 - Standing Out in Your Niche00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, SwedenConnect with Jens:→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en→ Twitter: https://x.com/jenslennartsson→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/→ YouTube: https://www.youtube.com/@jenslennartsson/videos→ Medium: https://medium.com/@jenslennartsson→ Jens' Website: https://www.jenslennartsson.com/Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.In this episode, we discuss:00:04:41 - Transitioning from Freelancer to Entrepreneur00:09:25 - The Complexities of Scaling a Service Business00:11:57 - Building Relationships with Clients00:16:59 - Building Credibility in B2B Tech00:19:31 - Importance of Brand Marketing in High Consideration SaaS00:24:59 - The Future of Freelance Writing00:27:39 - Pricing Strategies00:33:02 - The Impact of Having a Following for B2B marketing00:35:32 - Hiring a Project ManagerConnect with Joe:* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/Check out Sharp Pen Media* Website: https://www.sharppenmedia.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator. In this episode, we discuss:🚀 Matheus's experience with Y Combinator (YC)💡 The opportunity in embedded insurance 🏠 The benefits and challenges of remote work🛡️ Creating Embedded Protection Products🔭 Taking a long-term vision when approaching entrepreneurship🎢 The ups and downs of the entrepreneurial journey🌟 Much moreChapters:00:05:59 - The Benefits of Y Combinator00:11:39 - The Difference between Insurance and Assurance00:15:24 - Embedding Insurance into Business Models00:19:03 - Motivating and Training Talent00:21:07 - The Benefits of Remote Work00:23:01 - The Value of Business School00:24:53 - The Most Fun Part of Business00:26:42 - Lessons from Scaling a Team00:28:31 - Other Exciting OpportunitiesConnect with Matheus:* LinkedIn: linkedin.com/in/mriolfi/ * Twitter: twitter.com/mriolfiCheck out Tint* Website: tint.ai* Twitter: twitter.com/heytint * LinkedIn: linkedin.com/company/heytint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time🎯 The Power of Personalized Marketing💬 High-Touch Sales Strategies📧 The Importance of Owned Distribution Channels⭐️ Much MoreChapters:powered by InstantChapters.com00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"00:02:20 - Growing a Personal Brand00:04:45 - Growing an Organic SEO Strategy00:06:06 - Running a SaaS into the Ground00:12:14 - Different Sub-Niches for Selling Digital Products00:14:58 - Acquiring Marketing Skills00:18:00 - Selling Info Products and the Newsletter Bubble00:21:45 - The Future of YouTube Influencers and Online Courses00:24:09 - The Importance of Owning Distribution Channels00:28:32 - Reaping the Benefits of High-Touch Sales00:29:40 - Increasing Conversion Rates through Personalization00:35:44 - Increasing Value per Subscriber00:37:58 - Obtaining Customer Information through Surveys00:40:14 - Preventing Misfiring Automations00:41:18 - Personalization and Data Usage00:42:42 - Utilizing Zero Party DataConnect with Brennan:* LinkedIn: linkedin.com/in/brennandunn* Brennan's Company: rightmessage.com* Twitter: twitter.com/brennandunn* YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA* Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn* Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/Resources Mentioned* Barnes & Noble: barnesandnoble.com* Optimizely: optimizely.com* ConvertKit: convertkit.com* Hacker News: news.ycombinator.com* Teachable: teachable.com* Ankur Nagpal: linkedin.com/in/ankurnagpal* Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin* Amy Hoy: twitter.com/amyhoy* Nathan Barry: nathanbarry.com* Ogilvy: ogilvy.com* Dickie Bush: twitter.com/dickiebush* Pat Flynn: patflynn.com* Dan Go: dango.co This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Kyle Mau is the founder of HireUA and a partner in Selo Olive.HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur. Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.In this episode, we discuss:💡 The Talent Pool in Eastern Europe and Ukraine📈 Tips For Rapid Business Growth🌱 The Rise of Anti-Seed Oil Movement🏙️ Hiring Tips for Small Business Owners🌟 Much more!Chapters:powered by InstantChapters.com00:00:00 - The Talent Pool in Eastern Europe and Ukraine00:05:53 - The affordability of living abroad (especially in Wroclaw)00:08:36 - Business Skills Learned From Being A Pickup Artist00:11:29 - The Manosphere and Red Pill Universe00:17:10 - The Expansion into Eastern Europe00:25:52 - Scaling a Paid Acquisition Channel00:28:50 - Bottling Olive Oil00:31:58 - The Rise of the Anti-Seed Oil Movement00:35:01 - Building an Email List and Long-term Plans00:38:02 - Challenges in the Ukrainian job market00:43:37 - The Accessibility of Capital Cities00:46:29 - Hiring Tips for Small BusinessesConnect with Kyle:→Website: kylemau.com→LinkedIn: linkedin.com/in/maukyle→Twitter: twitter.com/KyleMau→Website: hire-ua.com→LinkedIn: linkedin.com/company/hireua→Twitter: twitter.com/HireUA→Youtube: https://www.youtube.com/@hireua This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising. In this episode, we discuss:🏋️‍♂️ Lessons from athletes, artists and musicians🔄 The Role of Adversity in Success🌅 Keeping Things in Perspective💡 The Tarp Pulling Moment🎨 The Art of Interviewing🌟 Much moreChapters:00:00:00 - Andrew's Current Projects00:03:09 - The Value of Menial Tasks in High-Ranking Positions00:06:11 - The Tarp Pulling Moment00:09:10 - Curiosity and Connection in Podcasting00:12:05 - Intrinsic Motivation and Consistency00:15:07 - Setting Internal Goals & Consolidation Breaks00:17:59 - Learning how to learn effectively00:20:50 - Keeping Things in Perspective00:23:59 - The Role of Adversity in Success00:27:03 - Manny's Journey to Becoming a Coach00:29:57 - Capturing the Raw Energy of the Come-Up00:32:44 - Trusting Your Own Taste00:35:31 - The Art of Interviewing00:38:34 - Lessons from Artists and Musicians00:41:48 - Lessons from Athletes 00:44:43 - A Student's ImpactConnect with Andrew:→ LinkedIn: https://www.linkedin.com/in/andrewhmoses/→ Website: https://www.everybodypullsthetarp.com/→ Twitter: https://twitter.com/andrewhmoses→ Instagram: https://www.instagram.com/andrewmoses123/ → Spotify: https://tr.ee/tUxZ9wEPuv→ Apple Podcast: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss:🎯 Investing in Coaches and Accelerating Progress 🌍 Hiring Talent from Lebanon📖 The Bible as the Original Self-Help Book📊 The Importance of Diversifying Traffic Sources💪 The Importance of Craft and Fitness🔄 A Different Approach to SaaS Sales 🌟 Much moreChapters:00:00:00 - Current Projects & Ventures00:03:36 - The Potential of ListKit and Cold Email00:11:05 - Investing in Coaches and Accelerating Timelines00:14:45 - Finding Inspiration from Entrepreneurs00:18:14 - A Different Approach to SaaS Sales00:25:44 - The Bible as the original self-help book00:29:48 - Accountability and Responsibility in Client Ascension00:33:18 - The Benefits of Podcasting00:37:07 - Implementing Student Success Coaches for Client Ascension00:40:58 - Hiring Talent from Lebanon00:44:42 - Takeaways from Bailey Bolton's Episode00:48:28 - The Importance of Diversifying Traffic Sources00:52:28 - The importance of craft and fitness in entrepreneurship00:56:03 - Importance of People and Inputs Over Outputs00:59:55 - An Inspiring Role Model for EntrepreneursConnect with Andre:→Website: andrehaykaljr.com →LinkedIn: linkedin.com/in/andrehaykaljr →Twitter: twitter.com/andrehaykaljr→Youtube: youtube.com/@andrehaykaljr → Andre’s Podcast: https://www.youtube.com/@sticktalkpodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur.As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition.Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.In this episode, we discuss:💰 Building an eight-figure business📬 The evolution of newsletter marketing📈 Scaling a freelance business💼 B2B newsletter marketing opportunities🌱 Using evergreen content across platforms🤖 The future of AI in marketing🌟 Much moreChapters:00:00:00 - The Value of Newsletters in Email Marketing00:05:54 - The Rise of Newsletters in the Creator Space00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting00:11:30 - Scaling the Business: From Freelancer to Agency00:17:20 - Technology, Software, and Education in Newsletter Marketing00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing00:26:13 - Opportunities in B2B Newsletters00:29:17 - Alternative Paths to Freelancing Success00:32:01 - Building an Eight-Figure Business00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts00:37:33 - The Future of AI Capabilities00:40:27 - Using Memes for AdsConnect with Matt McGarry:→ Twitter: https://twitter.com/JMatthewMcGarry→ Newsletter: newsletteroperator.com/subscribe→ Website: https://growletter.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier."An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success.In this episode, we discuss:🌱 Embracing Purpose & Personal Growth🌟 Elevating the Moment and Living with Purpose📘 Learning from Michael Singer🌬️ Accepting Reality and Letting Go of Suffering📚 Adam's Books💪 Techniques for Handling Life's ChallengesAnd much more!Chapters:00:00:00 - The Existence of the Soul and Spirit00:03:05 - The Illusion of Success and Failure00:06:07 - The Meaning of Life00:08:57 - Elevating the Moment and Living with Purpose00:11:33 - Leadership Action and Decision Making00:14:25 - Enjoying the Moments Unfolding00:17:19 - Living a Balanced Life00:20:16 - Overcoming Obsessive Thoughts and Self-Comparison00:23:16 - The Definition of Success00:26:03 - Techniques for Handling Life's Challenges00:28:46 - Accepting Reality and Letting Go of Suffering00:34:40 - Allowing Emotions to Work Their Way Through You00:37:42 - Releasing Old Energy & Learning from Michael Singer00:40:34 - Removing Garbage from Inside00:43:37 - What the Book Covers and Who It's For00:46:12 - Adding Value to your PeopleConnect with Adam Hergenrother:→ Instagram: https://www.instagram.com/adamhergenrother/→ LinkedIn: https://www.linkedin.com/in/adamhergenrother/→ YouTube: https://www.youtube.com/c/AdamHergenrother1→ Website: https://adamhergenrother.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com