The Orbit Marketing Podcast

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator. In this episode, we discuss:🚀 Matheus's experience with Y Combinator (YC)💡 The opportunity in embedded insurance 🏠 The benefits and challenges of remote work🛡️ Creating Embedded Protection Products🔭 Taking a long-term vision when approaching entrepreneurship🎢 The ups and downs of the entrepreneurial journey🌟 Much moreChapters:00:05:59 - The Benefits of Y Combinator00:11:39 - The Difference between Insurance and Assurance00:15:24 - Embedding Insurance into Business Models00:19:03 - Motivating and Training Talent00:21:07 - The Benefits of Remote Work00:23:01 - The Value of Business School00:24:53 - The Most Fun Part of Business00:26:42 - Lessons from Scaling a Team00:28:31 - Other Exciting OpportunitiesConnect with Matheus:* LinkedIn: linkedin.com/in/mriolfi/ * Twitter: twitter.com/mriolfiCheck out Tint* Website: tint.ai* Twitter: twitter.com/heytint * LinkedIn: linkedin.com/company/heytint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time🎯 The Power of Personalized Marketing💬 High-Touch Sales Strategies📧 The Importance of Owned Distribution Channels⭐️ Much MoreChapters:powered by InstantChapters.com00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"00:02:20 - Growing a Personal Brand00:04:45 - Growing an Organic SEO Strategy00:06:06 - Running a SaaS into the Ground00:12:14 - Different Sub-Niches for Selling Digital Products00:14:58 - Acquiring Marketing Skills00:18:00 - Selling Info Products and the Newsletter Bubble00:21:45 - The Future of YouTube Influencers and Online Courses00:24:09 - The Importance of Owning Distribution Channels00:28:32 - Reaping the Benefits of High-Touch Sales00:29:40 - Increasing Conversion Rates through Personalization00:35:44 - Increasing Value per Subscriber00:37:58 - Obtaining Customer Information through Surveys00:40:14 - Preventing Misfiring Automations00:41:18 - Personalization and Data Usage00:42:42 - Utilizing Zero Party DataConnect with Brennan:* LinkedIn: linkedin.com/in/brennandunn* Brennan's Company: rightmessage.com* Twitter: twitter.com/brennandunn* YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA* Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn* Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/Resources Mentioned* Barnes & Noble: barnesandnoble.com* Optimizely: optimizely.com* ConvertKit: convertkit.com* Hacker News: news.ycombinator.com* Teachable: teachable.com* Ankur Nagpal: linkedin.com/in/ankurnagpal* Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin* Amy Hoy: twitter.com/amyhoy* Nathan Barry: nathanbarry.com* Ogilvy: ogilvy.com* Dickie Bush: twitter.com/dickiebush* Pat Flynn: patflynn.com* Dan Go: dango.co This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Kyle Mau is the founder of HireUA and a partner in Selo Olive.HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur. Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.In this episode, we discuss:💡 The Talent Pool in Eastern Europe and Ukraine📈 Tips For Rapid Business Growth🌱 The Rise of Anti-Seed Oil Movement🏙️ Hiring Tips for Small Business Owners🌟 Much more!Chapters:powered by InstantChapters.com00:00:00 - The Talent Pool in Eastern Europe and Ukraine00:05:53 - The affordability of living abroad (especially in Wroclaw)00:08:36 - Business Skills Learned From Being A Pickup Artist00:11:29 - The Manosphere and Red Pill Universe00:17:10 - The Expansion into Eastern Europe00:25:52 - Scaling a Paid Acquisition Channel00:28:50 - Bottling Olive Oil00:31:58 - The Rise of the Anti-Seed Oil Movement00:35:01 - Building an Email List and Long-term Plans00:38:02 - Challenges in the Ukrainian job market00:43:37 - The Accessibility of Capital Cities00:46:29 - Hiring Tips for Small BusinessesConnect with Kyle:→Website: kylemau.com→LinkedIn: linkedin.com/in/maukyle→Twitter: twitter.com/KyleMau→Website: hire-ua.com→LinkedIn: linkedin.com/company/hireua→Twitter: twitter.com/HireUA→Youtube: https://www.youtube.com/@hireua This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising. In this episode, we discuss:🏋️‍♂️ Lessons from athletes, artists and musicians🔄 The Role of Adversity in Success🌅 Keeping Things in Perspective💡 The Tarp Pulling Moment🎨 The Art of Interviewing🌟 Much moreChapters:00:00:00 - Andrew's Current Projects00:03:09 - The Value of Menial Tasks in High-Ranking Positions00:06:11 - The Tarp Pulling Moment00:09:10 - Curiosity and Connection in Podcasting00:12:05 - Intrinsic Motivation and Consistency00:15:07 - Setting Internal Goals & Consolidation Breaks00:17:59 - Learning how to learn effectively00:20:50 - Keeping Things in Perspective00:23:59 - The Role of Adversity in Success00:27:03 - Manny's Journey to Becoming a Coach00:29:57 - Capturing the Raw Energy of the Come-Up00:32:44 - Trusting Your Own Taste00:35:31 - The Art of Interviewing00:38:34 - Lessons from Artists and Musicians00:41:48 - Lessons from Athletes 00:44:43 - A Student's ImpactConnect with Andrew:→ LinkedIn: https://www.linkedin.com/in/andrewhmoses/→ Website: https://www.everybodypullsthetarp.com/→ Twitter: https://twitter.com/andrewhmoses→ Instagram: https://www.instagram.com/andrewmoses123/ → Spotify: https://tr.ee/tUxZ9wEPuv→ Apple Podcast: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss:🎯 Investing in Coaches and Accelerating Progress 🌍 Hiring Talent from Lebanon📖 The Bible as the Original Self-Help Book📊 The Importance of Diversifying Traffic Sources💪 The Importance of Craft and Fitness🔄 A Different Approach to SaaS Sales 🌟 Much moreChapters:00:00:00 - Current Projects & Ventures00:03:36 - The Potential of ListKit and Cold Email00:11:05 - Investing in Coaches and Accelerating Timelines00:14:45 - Finding Inspiration from Entrepreneurs00:18:14 - A Different Approach to SaaS Sales00:25:44 - The Bible as the original self-help book00:29:48 - Accountability and Responsibility in Client Ascension00:33:18 - The Benefits of Podcasting00:37:07 - Implementing Student Success Coaches for Client Ascension00:40:58 - Hiring Talent from Lebanon00:44:42 - Takeaways from Bailey Bolton's Episode00:48:28 - The Importance of Diversifying Traffic Sources00:52:28 - The importance of craft and fitness in entrepreneurship00:56:03 - Importance of People and Inputs Over Outputs00:59:55 - An Inspiring Role Model for EntrepreneursConnect with Andre:→Website: andrehaykaljr.com →LinkedIn: linkedin.com/in/andrehaykaljr →Twitter: twitter.com/andrehaykaljr→Youtube: youtube.com/@andrehaykaljr → Andre’s Podcast: https://www.youtube.com/@sticktalkpodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur.As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition.Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.In this episode, we discuss:💰 Building an eight-figure business📬 The evolution of newsletter marketing📈 Scaling a freelance business💼 B2B newsletter marketing opportunities🌱 Using evergreen content across platforms🤖 The future of AI in marketing🌟 Much moreChapters:00:00:00 - The Value of Newsletters in Email Marketing00:05:54 - The Rise of Newsletters in the Creator Space00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting00:11:30 - Scaling the Business: From Freelancer to Agency00:17:20 - Technology, Software, and Education in Newsletter Marketing00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing00:26:13 - Opportunities in B2B Newsletters00:29:17 - Alternative Paths to Freelancing Success00:32:01 - Building an Eight-Figure Business00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts00:37:33 - The Future of AI Capabilities00:40:27 - Using Memes for AdsConnect with Matt McGarry:→ Twitter: https://twitter.com/JMatthewMcGarry→ Newsletter: newsletteroperator.com/subscribe→ Website: https://growletter.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier."An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success.In this episode, we discuss:🌱 Embracing Purpose & Personal Growth🌟 Elevating the Moment and Living with Purpose📘 Learning from Michael Singer🌬️ Accepting Reality and Letting Go of Suffering📚 Adam's Books💪 Techniques for Handling Life's ChallengesAnd much more!Chapters:00:00:00 - The Existence of the Soul and Spirit00:03:05 - The Illusion of Success and Failure00:06:07 - The Meaning of Life00:08:57 - Elevating the Moment and Living with Purpose00:11:33 - Leadership Action and Decision Making00:14:25 - Enjoying the Moments Unfolding00:17:19 - Living a Balanced Life00:20:16 - Overcoming Obsessive Thoughts and Self-Comparison00:23:16 - The Definition of Success00:26:03 - Techniques for Handling Life's Challenges00:28:46 - Accepting Reality and Letting Go of Suffering00:34:40 - Allowing Emotions to Work Their Way Through You00:37:42 - Releasing Old Energy & Learning from Michael Singer00:40:34 - Removing Garbage from Inside00:43:37 - What the Book Covers and Who It's For00:46:12 - Adding Value to your PeopleConnect with Adam Hergenrother:→ Instagram: https://www.instagram.com/adamhergenrother/→ LinkedIn: https://www.linkedin.com/in/adamhergenrother/→ YouTube: https://www.youtube.com/c/AdamHergenrother1→ Website: https://adamhergenrother.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives.With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development.She also is the author of "The Comfort Zone", the "3 Minute Positivity Journal" and the "3 Minute Happiness Journal".In this episode, we discuss:🌊 The Path to Less Stress and Greater Flow🚀 Strategies for Achieving More with Less Effort🌱 Understanding the Three Zones of Living🎯 Finding Purpose and Alignment in Life👐 Embracing a Hands-On Approach to Leadership🌍 Building a Global Brand through Authenticity🌟 Much moreChapters:00:00:00 - The Journey to Less Stress and More Flow00:02:53 - Achieving More with Less Effort00:05:36 - Balancing Content Strategy00:08:29 - Being Hands-On as a CEO00:11:17 - The Three Zones of Living00:15:26 - The Importance of Self-Identification00:19:13 - Aligning with Your Purpose00:25:41 - Growing Your Comfort Zone00:30:43 - The Three Stages of Growth00:34:23 - The Power of Positivity00:37:45 - Building a Global Brand00:42:22 - Protecting Imagination and CreativityConnect with Kristen Butler:→ Instagram: https://www.instagram.com/positivekristen→ Instagram: https://www.instagram.com/powerofpositivity/?hl=en→ LinkedIn: https://www.linkedin.com/in/positivekristen→ Twitter: https://twitter.com/positiveKristen→ Website: https://positivekristen.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.In this episode, we discuss:🔥 Charles’ most controversial opinions about Facebook ads🚀 How to get started with paid media💸 The benefits of increasing your ad spend🚫 Why no other platform can compete with Meta🧘 Removing Self-worth from Success🏦 The Power of Fractional Banking🌟 Much moreChapters:00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies00:07:11 - A New Paradigm: Understanding the Power of Tools00:14:24 - Aligning Media Buying Strategies00:17:54 - Prioritizing Efficiency on Facebook00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth00:25:38 - Removing Self-worth from Success00:29:17 - The Power of Fractional Banking00:37:21 - The Benefits of Increasing Volume00:40:58 - Shifting Thinking on Cost Caps00:44:41 - The disconnect between performance and success in the agency industry00:48:19 - Advertising Strategies on Different Platforms00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It00:55:48 - Effective Project Management and TransparencyConnect with Charles Tichenor IV:→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/→ Twitter: https://twitter.com/CTtheDisrupter→ Website: https://www.disrupterschool.com/Resources Mentioned in the Episode:→ The Social Dilemma: https://www.thesocialdilemma.com/→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Noah Kagan is the founder and CEO of AppSumo.com.He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).This episode was a relaxed conversation covering questions like:* Why Noah wrote this book 📚* What Noah learns from making his YouTube videos 📹* Noah’s advice for Louis’ businesses 📈* Why there are so many Jewish entrepreneurs ✡️* Much more!Chapters:00:06:00 - Noah's Personal Life and Dating Experiences 🥂00:09:00 - Success in Jewish Culture and Financial Literacy ✡️00:18:00 - Transitioning from Zero to One in Business 🚀00:21:00 - Falling For Crypto Scams 😬00:24:00 - The "Million Dollar Weekend" 📚00:30:00 - Client Acquisition and Networking 🧳00:36:00 - Doubling Down on What Works 🔄00:42:00 - The Power of Tabling and Direct Sales Experiences 🗣️Connect with Noah Kagan→ AppSumo: https://appsumo.com/→ Noah’s YouTube: https://www.youtube.com/@noahkagan→ Noah’s Twitter: https://twitter.com/noahkagan→ Noah’s Instagram: https://www.instagram.com/noahkagan→ Get The Book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure-ebook/dp/B0C3ZH8FY5 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com