The Orbit Marketing Podcast

Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives.With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development.She also is the author of "The Comfort Zone", the "3 Minute Positivity Journal" and the "3 Minute Happiness Journal".In this episode, we discuss:🌊 The Path to Less Stress and Greater Flow🚀 Strategies for Achieving More with Less Effort🌱 Understanding the Three Zones of Living🎯 Finding Purpose and Alignment in Life👐 Embracing a Hands-On Approach to Leadership🌍 Building a Global Brand through Authenticity🌟 Much moreChapters:00:00:00 - The Journey to Less Stress and More Flow00:02:53 - Achieving More with Less Effort00:05:36 - Balancing Content Strategy00:08:29 - Being Hands-On as a CEO00:11:17 - The Three Zones of Living00:15:26 - The Importance of Self-Identification00:19:13 - Aligning with Your Purpose00:25:41 - Growing Your Comfort Zone00:30:43 - The Three Stages of Growth00:34:23 - The Power of Positivity00:37:45 - Building a Global Brand00:42:22 - Protecting Imagination and CreativityConnect with Kristen Butler:→ Instagram: https://www.instagram.com/positivekristen→ Instagram: https://www.instagram.com/powerofpositivity/?hl=en→ LinkedIn: https://www.linkedin.com/in/positivekristen→ Twitter: https://twitter.com/positiveKristen→ Website: https://positivekristen.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.In this episode, we discuss:🔥 Charles’ most controversial opinions about Facebook ads🚀 How to get started with paid media💸 The benefits of increasing your ad spend🚫 Why no other platform can compete with Meta🧘 Removing Self-worth from Success🏦 The Power of Fractional Banking🌟 Much moreChapters:00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies00:07:11 - A New Paradigm: Understanding the Power of Tools00:14:24 - Aligning Media Buying Strategies00:17:54 - Prioritizing Efficiency on Facebook00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth00:25:38 - Removing Self-worth from Success00:29:17 - The Power of Fractional Banking00:37:21 - The Benefits of Increasing Volume00:40:58 - Shifting Thinking on Cost Caps00:44:41 - The disconnect between performance and success in the agency industry00:48:19 - Advertising Strategies on Different Platforms00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It00:55:48 - Effective Project Management and TransparencyConnect with Charles Tichenor IV:→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/→ Twitter: https://twitter.com/CTtheDisrupter→ Website: https://www.disrupterschool.com/Resources Mentioned in the Episode:→ The Social Dilemma: https://www.thesocialdilemma.com/→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Noah Kagan is the founder and CEO of AppSumo.com.He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).This episode was a relaxed conversation covering questions like:* Why Noah wrote this book 📚* What Noah learns from making his YouTube videos 📹* Noah’s advice for Louis’ businesses 📈* Why there are so many Jewish entrepreneurs ✡️* Much more!Chapters:00:06:00 - Noah's Personal Life and Dating Experiences 🥂00:09:00 - Success in Jewish Culture and Financial Literacy ✡️00:18:00 - Transitioning from Zero to One in Business 🚀00:21:00 - Falling For Crypto Scams 😬00:24:00 - The "Million Dollar Weekend" 📚00:30:00 - Client Acquisition and Networking 🧳00:36:00 - Doubling Down on What Works 🔄00:42:00 - The Power of Tabling and Direct Sales Experiences 🗣️Connect with Noah Kagan→ AppSumo: https://appsumo.com/→ Noah’s YouTube: https://www.youtube.com/@noahkagan→ Noah’s Twitter: https://twitter.com/noahkagan→ Noah’s Instagram: https://www.instagram.com/noahkagan→ Get The Book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure-ebook/dp/B0C3ZH8FY5 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits. Most importantly, he loves Chilis 🌶️This episode covers the power of joining peer groups, the importance of thinking in decades not years, the value of finding friends who also like to suffer, Michaels' associate model, and much more.Chapters:00:00:00 - Alignment and finding a skin in the game partner 🤝00:04:27 - Me Ideas vs. Other People's Lifestyle Choices 💭00:09:14 - Universal Principles in Business 🌐00:18:20 - The Associate Model: Finding the Right Candidates 🔍00:31:41 - Valuing Different Perspectives 🤔00:36:18 - Staying Sharp and Cutting Edge 🧠00:40:57 - Providing Value and Having Fun on Social Media 😄00:45:26 - The Benefits of Living in a Small City 🏡00:50:01 - Prerequisites for Starting a Hold Co 🗝️Connect with Michael Girdley:→ LinkedIn: https://www.linkedin.com/in/michaelgirdley→ Website: https://girdley.com/→ Twitter: https://twitter.com/girdley→ Instagram: https://www.instagram.com/mgirdley/→ YouTube: https://www.youtube.com/@themichaelgirdleyshow5745 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history.In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs. This conversation covers Shegun's story of building Therapy Brands and the lessons learned along the way. We also get into Shegun's goals for the coming years.Chapters:00:00:00 - Balancing Entrepreneurship and Being an Employee 🤹‍♂️00:04:41 - The Early Days of Building a Product 🏗️00:09:16 - The Importance of Timing and Price Point ⏳00:14:00 - Taking Risks and Scaling Businesses 📈00:18:39 - The Mindset of Staying Small 🤏00:22:36 - The Impact of Incentives on Scaling 💡00:23:19 - Understanding Human Behavior and Motivation 🤔00:27:56 - Directing Resources for Impact 🛠️00:32:45 - Making Investment Decisions 💰00:37:35 - Extending Impact Beyond Birmingham, Alabama 🌎Connect with Shegun: → LinkedIn: https://www.linkedin.com/in/sheguno → Website: https://shegunotulana.com/about-me/ → Twitter: https://twitter.com/sotulana?lang=en → Instagram: https://www.instagram.com/sheguno/ → Shegun’s Venture Studio: https://harmonyventurelabs.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco.Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor and writer to over 30,000 readers.His parties have been sponsored by companies like Silicon Valley Bank, Fidelity, Techstars, and Founders Institute, and his events have received national coverage from Bloomberg, Business Insider, Fast Company, Morning Brew, and This Week in Startups.In this episode, we discuss Andrew's origin story and playbook that anyone can use to build a massive network and accelerate their career. Chapters:00:00:00 - The Impact of Hosting Parties 🎉 00:04:16 - Creating a Community of Immigrant Entrepreneurs 🌍00:08:09 - Inspiring Kindness and Connecting Humans ☕️00:12:26 - The Impact of Networking 🥂00:16:43 - Building Distribution 📦 00:18:44 - Thoughts on Sam Parr, Pomp, and Sahil Bloom 🐦00:28:42 - Building Trust and Professional Relationships 🤝00:32:55 - Creating an Inspiring and Exclusive Event Space 🌟00:37:21 - The Generosity of Curating a Room 🏡00:41:41 - Adding Value through Emotional Presence 💬Connect with Andrew Yeung:→ Website: andrewsmixers.com→ Twitter: twitter.com/andruyeung→ LinkedIn: linkedin.com/in/andyeung→ Newsletter: andrew.todayResources Mentioned in the Episode:→ The Group Chat Podcast: youtube.com/@TheGroupChatPodcast → Mark Cuban: twitter.com/mcuban → Lior Cole: instagram.com/liorcole→ Nick Gray: twitter.com/nickgraynews→ Brandon Stanton: twitter.com/humansofny→ Calley Means: linkedin.com/in/calley-means This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss:📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making🚹 Understanding People and Building Corporate Efficiency ⚖️ Helping Small Business Owners with Work-Life Balance ⏰ Time Blocking To Manage Chaos 🧠 Using Psychology to Increase Productivity 🔄 The Importance of Repeatable Processes Check out Hope is Not a Business Strategy:→Amazon: amazon.com/Hope-Not-Business-Strategy-ControlConnect with Chuck:→ LinkedIn: https://www.linkedin.com/in/ctknabusch/ → Chuck’s Website: https://www.13ten.com/Resources Mentioned in the Episode:→ La-Z-Boy: linkedin.com/company/la-z-boy → Our episode with Scott Young: youtube.com/watch?v=IcZB4S5_1vc → Ultralearning: amazon.com/dp/006285268X →13TenBusinessSolution: linkedin.com/company/13tenbusiness-solutions-llc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry.His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammous. He's also a talented martial artist with a specialty in Brazilian Jiu-Jitsu (BJJ).In this episode we cover…🥊 The intersection of MMA and Bitcoin🌐 The Decentralization of Nostr compared to Twitter🔒 Maintaining Privacy in the Bitcoin Community 💼 Opportunities to contribute to Bitcoin🏥 The Bitcoin-friendly Alternative to Traditional Healthcare 💰 The Drawbacks of Central Bank Digital Currencies 📈 The Benefits of Personal Responsibility and Bitcoin Accumulation 📣 Shoutouts for Up-and-Comers in the IndustryConnect with Alex: → LinkedIn: linkedin.com/in/alex-mcshane→ Twitter: twitter.com/mcshane_writesLinks To Resources Mentioned in The Episode: → Alex’s Writing: bitcoinmagazine.com/authors/bitcoin-journalist-alex-mcshane→ Bitcoin Magazine: bitcoinmagazine.com→ The Bitcoin Standard: amazon.com/Bitcoin-Standard-Decentralized-Alternative-Central→ Our Episode with David Bailey: youtube.com/watch?v=jgYrMHaF3rA → CrowdHealth: joincrowdhealth.com → Our Episode with Neil Soni: youtube.com/watch?v=AaiOJBHwv7c → Jack Mallers: twitter.com/jackmallers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry.In this episode we cover…🤖 How to think about AI-assisted operations🌍 The best countries to source global talent💻 How to make your digital ops more efficient👥 Major considerations for hiring and delegating🚀 Opportunities to create service-based businesses🔮 Using a long-term vision to break through bottlenecks📖 The application of Biblical principles to business🎉 Much moreLearn About NexusPoint:→ Website: nexuspt.io → LinkedIn: linkedin.com/company/nexusptConnect with Mike:→ LinkedIn: linkedin.com/in/mike-o-connor-a2969a277Resources Mentioned in The Episode:→ Titan: amazon.com/Titan-Life-John-Rockefeller-Sr/dp/1400077303 → Our Taylor Pearson Episode: youtube.com/watch?v=CAEpyY_IUvg → The End Of Jobs: amazon.com/End-Jobs-Meaning-9-5-ebook→ Morgan Housel: twitter.com/morganhousel→ Same as Ever: sites.prh.com/morganhousel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact.In this episode, we cover:📚 Adriel's book and the nuances of ESG and Corporate Climate Strategy.💰 The relationship between CEO compensation and sustainable business decisions.⚖️ Pros and cons of ESG (Environmental, Social, and Governance).📊 Intricacies of carbon accounting and the inherent difficulties in comparing emissions across different industries.🌱 Opportunities emerging within the sustainability sector and potential career trajectories for aspiring climate professionals.📝 The benefits of publishing a book during your career.💪 Much moreConnect with Adriel:→ LinkedIn: https://www.linkedin.com/in/adriellubarsky/→ Book Website: https://www.attainablesustainabilitybook.com/→ Website: attainablesustainabilitybook.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com