The Orbit Marketing Podcast

Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits. Most importantly, he loves Chilis 🌶️This episode covers the power of joining peer groups, the importance of thinking in decades not years, the value of finding friends who also like to suffer, Michaels' associate model, and much more.Chapters:00:00:00 - Alignment and finding a skin in the game partner 🤝00:04:27 - Me Ideas vs. Other People's Lifestyle Choices 💭00:09:14 - Universal Principles in Business 🌐00:18:20 - The Associate Model: Finding the Right Candidates 🔍00:31:41 - Valuing Different Perspectives 🤔00:36:18 - Staying Sharp and Cutting Edge 🧠00:40:57 - Providing Value and Having Fun on Social Media 😄00:45:26 - The Benefits of Living in a Small City 🏡00:50:01 - Prerequisites for Starting a Hold Co 🗝️Connect with Michael Girdley:→ LinkedIn: https://www.linkedin.com/in/michaelgirdley→ Website: https://girdley.com/→ Twitter: https://twitter.com/girdley→ Instagram: https://www.instagram.com/mgirdley/→ YouTube: https://www.youtube.com/@themichaelgirdleyshow5745 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history.In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs. This conversation covers Shegun's story of building Therapy Brands and the lessons learned along the way. We also get into Shegun's goals for the coming years.Chapters:00:00:00 - Balancing Entrepreneurship and Being an Employee 🤹‍♂️00:04:41 - The Early Days of Building a Product 🏗️00:09:16 - The Importance of Timing and Price Point ⏳00:14:00 - Taking Risks and Scaling Businesses 📈00:18:39 - The Mindset of Staying Small 🤏00:22:36 - The Impact of Incentives on Scaling 💡00:23:19 - Understanding Human Behavior and Motivation 🤔00:27:56 - Directing Resources for Impact 🛠️00:32:45 - Making Investment Decisions 💰00:37:35 - Extending Impact Beyond Birmingham, Alabama 🌎Connect with Shegun: → LinkedIn: https://www.linkedin.com/in/sheguno → Website: https://shegunotulana.com/about-me/ → Twitter: https://twitter.com/sotulana?lang=en → Instagram: https://www.instagram.com/sheguno/ → Shegun’s Venture Studio: https://harmonyventurelabs.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco.Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor and writer to over 30,000 readers.His parties have been sponsored by companies like Silicon Valley Bank, Fidelity, Techstars, and Founders Institute, and his events have received national coverage from Bloomberg, Business Insider, Fast Company, Morning Brew, and This Week in Startups.In this episode, we discuss Andrew's origin story and playbook that anyone can use to build a massive network and accelerate their career. Chapters:00:00:00 - The Impact of Hosting Parties 🎉 00:04:16 - Creating a Community of Immigrant Entrepreneurs 🌍00:08:09 - Inspiring Kindness and Connecting Humans ☕️00:12:26 - The Impact of Networking 🥂00:16:43 - Building Distribution 📦 00:18:44 - Thoughts on Sam Parr, Pomp, and Sahil Bloom 🐦00:28:42 - Building Trust and Professional Relationships 🤝00:32:55 - Creating an Inspiring and Exclusive Event Space 🌟00:37:21 - The Generosity of Curating a Room 🏡00:41:41 - Adding Value through Emotional Presence 💬Connect with Andrew Yeung:→ Website: andrewsmixers.com→ Twitter: twitter.com/andruyeung→ LinkedIn: linkedin.com/in/andyeung→ Newsletter: andrew.todayResources Mentioned in the Episode:→ The Group Chat Podcast: youtube.com/@TheGroupChatPodcast → Mark Cuban: twitter.com/mcuban → Lior Cole: instagram.com/liorcole→ Nick Gray: twitter.com/nickgraynews→ Brandon Stanton: twitter.com/humansofny→ Calley Means: linkedin.com/in/calley-means This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss:📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making🚹 Understanding People and Building Corporate Efficiency ⚖️ Helping Small Business Owners with Work-Life Balance ⏰ Time Blocking To Manage Chaos 🧠 Using Psychology to Increase Productivity 🔄 The Importance of Repeatable Processes Check out Hope is Not a Business Strategy:→Amazon: amazon.com/Hope-Not-Business-Strategy-ControlConnect with Chuck:→ LinkedIn: https://www.linkedin.com/in/ctknabusch/ → Chuck’s Website: https://www.13ten.com/Resources Mentioned in the Episode:→ La-Z-Boy: linkedin.com/company/la-z-boy → Our episode with Scott Young: youtube.com/watch?v=IcZB4S5_1vc → Ultralearning: amazon.com/dp/006285268X →13TenBusinessSolution: linkedin.com/company/13tenbusiness-solutions-llc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry.His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammous. He's also a talented martial artist with a specialty in Brazilian Jiu-Jitsu (BJJ).In this episode we cover…🥊 The intersection of MMA and Bitcoin🌐 The Decentralization of Nostr compared to Twitter🔒 Maintaining Privacy in the Bitcoin Community 💼 Opportunities to contribute to Bitcoin🏥 The Bitcoin-friendly Alternative to Traditional Healthcare 💰 The Drawbacks of Central Bank Digital Currencies 📈 The Benefits of Personal Responsibility and Bitcoin Accumulation 📣 Shoutouts for Up-and-Comers in the IndustryConnect with Alex: → LinkedIn: linkedin.com/in/alex-mcshane→ Twitter: twitter.com/mcshane_writesLinks To Resources Mentioned in The Episode: → Alex’s Writing: bitcoinmagazine.com/authors/bitcoin-journalist-alex-mcshane→ Bitcoin Magazine: bitcoinmagazine.com→ The Bitcoin Standard: amazon.com/Bitcoin-Standard-Decentralized-Alternative-Central→ Our Episode with David Bailey: youtube.com/watch?v=jgYrMHaF3rA → CrowdHealth: joincrowdhealth.com → Our Episode with Neil Soni: youtube.com/watch?v=AaiOJBHwv7c → Jack Mallers: twitter.com/jackmallers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry.In this episode we cover…🤖 How to think about AI-assisted operations🌍 The best countries to source global talent💻 How to make your digital ops more efficient👥 Major considerations for hiring and delegating🚀 Opportunities to create service-based businesses🔮 Using a long-term vision to break through bottlenecks📖 The application of Biblical principles to business🎉 Much moreLearn About NexusPoint:→ Website: nexuspt.io → LinkedIn: linkedin.com/company/nexusptConnect with Mike:→ LinkedIn: linkedin.com/in/mike-o-connor-a2969a277Resources Mentioned in The Episode:→ Titan: amazon.com/Titan-Life-John-Rockefeller-Sr/dp/1400077303 → Our Taylor Pearson Episode: youtube.com/watch?v=CAEpyY_IUvg → The End Of Jobs: amazon.com/End-Jobs-Meaning-9-5-ebook→ Morgan Housel: twitter.com/morganhousel→ Same as Ever: sites.prh.com/morganhousel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact.In this episode, we cover:📚 Adriel's book and the nuances of ESG and Corporate Climate Strategy.💰 The relationship between CEO compensation and sustainable business decisions.⚖️ Pros and cons of ESG (Environmental, Social, and Governance).📊 Intricacies of carbon accounting and the inherent difficulties in comparing emissions across different industries.🌱 Opportunities emerging within the sustainability sector and potential career trajectories for aspiring climate professionals.📝 The benefits of publishing a book during your career.💪 Much moreConnect with Adriel:→ LinkedIn: https://www.linkedin.com/in/adriellubarsky/→ Book Website: https://www.attainablesustainabilitybook.com/→ Website: attainablesustainabilitybook.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Nick Hutchison, founder and CEO of BookThinkers, discusses strategies for getting the most out of the books you read, his most reread books, the impact of BookThinkers around the world, growing your business while working less, and beating procrastination. They also explore the value of reading, learning through frameworks, optimizing for actions and retention, and productivity tips like practicing gratitude.

Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main sections, Technology, Truth, and Building the Future. Our discussion covers:* How to be "truth-literate"* The most exciting opportunities for technological progress* The impact Eric hopes this book will have on the world* Challenges with modern media business models* What we can all learn from Balaji* And much moreEric Jorgenson is a GP at Rolling Fun, an early-stage investment fund. In addition to writing books and investing in companies, Eric is on a quest to create the perfect sandwich.Note from Louis: I could not put this book down. It was phenomenal. Please read it. Read Eric’s Books:→ Read The Anthology of Balaji: https://balajianthology.com/→ Read The Almanack of Naval Ravikant: https://www.navalmanack.com/Connect With Eric:→ Eric’s Podcast: https://www.ejorgenson.com/podcast→ Eric on Twitter: https://twitter.com/EricJorgenson→ Eric’s Venture Fund: https://www.rolling.fun/Learn More About Balaji:→ Balaji on Twitter: https://twitter.com/balajis→ The Network State: https://thenetworkstate.com/Additional Resources Mentioned:→ Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez: https://www.amazon.com/Technological-Revolutions-Financial-Capital-Dynamics/dp/1843763311→ The Sovereign Individual: Mastering the Transition to the Information Age: https://www.amazon.com/Sovereign-Individual-James-Dale-Davidson-ebook/dp/B00AK9IXXM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000.In addition, Tim:* Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN* Raised $325mm before the age of 25* Founded or grew 6(!) companies to 7 or 8 figuresIn this episode, we discuss:* Why entrepreneurs get stuck and how to become unstuck ✅* How to compress time in your career and move faster ⏰* The value of "paying for access" 🤝* How narrowing your focus helps attract ideal customers 🎯* Tips for building a robust referral network of strategic partners 🎣Connect with Tim:→ Website: timcalise.com → LinkedIn: linkedin.com/in/tcalise→ Instagram: instagram.com/tim.calise → Youtube: youtube.com/@timcalise → Facebook: facebook.com/tkcalise This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com