Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads

Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.

As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry.

His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.

In this episode, we discuss:

🔥 Charles’ most controversial opinions about Facebook ads

🚀 How to get started with paid media

💸 The benefits of increasing your ad spend

🚫 Why no other platform can compete with Meta

🧘 Removing Self-worth from Success

🏦 The Power of Fractional Banking

🌟 Much more

Chapters:

00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies

00:07:11 - A New Paradigm: Understanding the Power of Tools

00:14:24 - Aligning Media Buying Strategies

00:17:54 - Prioritizing Efficiency on Facebook

00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth

00:25:38 - Removing Self-worth from Success

00:29:17 - The Power of Fractional Banking

00:37:21 - The Benefits of Increasing Volume

00:40:58 - Shifting Thinking on Cost Caps

00:44:41 - The disconnect between performance and success in the agency industry

00:48:19 - Advertising Strategies on Different Platforms

00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It

00:55:48 - Effective Project Management and Transparency

Connect with Charles Tichenor IV:

→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/

→ Twitter: https://twitter.com/CTtheDisrupter

→ Website: https://www.disrupterschool.com/

Resources Mentioned in the Episode:

→ The Social Dilemma: https://www.thesocialdilemma.com/

→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork

→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com