The Louis Shulman Podcast Using A Newsletter To Raise A $500k Investment Fund - Andrew Pierno
Nov 18, 2024
Andrew Pierno, Co-founder of XO Capital, specializes in buying and operating B2B SaaS companies. He reveals how his personal newsletter played a pivotal role in raising $500k for investments. Andrew discusses the importance of content in attracting customers and investors, and shares his strategies for finding product-market fit. He candidly reflects on a failed AI acquisition, emphasizing lessons learned and the need for retention. His insights into hiring competent staff and the realities of cash flow provide a comprehensive view of the acquisition landscape.
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Build An Investor Audience With Consistent Content
- Write content consistently to build a trusted investor audience over years.
- Use that audience to raise funds quickly when you have a clear ask.
From CTO Failure To Buying Businesses
- Andrew started as a CTO in a VC-backed company that went to zero, then launched ~40–50 apps with few hits.
- He later sold a computer vision company and used proceeds to test buying businesses, leading to multiple acquisitions.
Staff Each Acquisition With Competent Operators
- Hire competent full-time operators for each acquired company instead of relying on founders.
- Avoid overloading founders by delegating day-to-day operations to dedicated staff.