The Orbit Marketing Podcast

Marketing Automations Every Business Needs - Grant Hushek

Dec 18, 2024

43:33

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains.

In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks.

Chapters:

00:00:00 - Improving Cold Outreach Strategy

00:05:34 - Becoming an Automation Expert

00:08:24 - Automation for Lead Generation on LinkedIn

00:11:19 - The Challenge of Scraping Engagements and Notifications

00:14:04 - The Power of Genuine Connection

00:16:49 - Providing Value Before Asking for Anything

00:19:27 - Building Authority and Warm Connections on LinkedIn

00:24:49 - Idea Generation and Automation Technology

00:32:45 - The Founder's Attention Management

00:35:30 - Smart but Arrogant Approach to Tasks

00:38:01 - The Art of Business