We're Not Marketers

Timestamps:01:02: Madison's journey to product marketing02:11: Transitioning from B2C to B2B02:58: Madison's current role and GTM strategy passion05:37: Are product marketers actually marketers?07:56: The disconnect between marketing and sales12:11: The role of product marketing in Go-to-market18:07: Building trust and influencing change in organizations22:47: The shift from B2B to PLG32:39: Where to find Madison and learn more about her workShow Notes:Madison LinkedInSaaS Secrets newsletterHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:17: Eric's layoff experience04:12: Zach's layoff experience10:24: The state of layoffs and product marketing in the US12:34: Taking the solopreneur road after being laid off14:00: The stress of the first 90 days as a PMM15:53: Specialist vs. generalist PMM18:27: How to position yourself as a PMM and be memorable22:31: How can you make your next job search a success Show Notes:Emma Stratton LinkedInProduct Marketing Alliance Salary ReportPersonal Positioning from Tamara GrominskyPractical Positioning Guide from Jess PetrellaTealHQ.com - CRM for job searchStillhiring.today - Job boardLavender AI - How to write great email to hiring managersAligned - Digital Salesroom to showcase your workHealthy Competition - CI CommunityPMMCamp - Product Marketing Community   Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:04:14: Are product marketers actually marketers?08:15: What is easier: being a generalist PMM or a specialist like in CI?12:05: Is it easier being in competitive intelligence than product marketing?15:03: Does category creation matter in competitive intelligence?19:30: Biggest mistakes you can make on competitive intel24:20: How to command respect as a PMM28:12: How to break into CI as a PMM38:35: Where to find and learn more about Andy Show Notes:Andy LinkedInHealthy Competition LinkedInHealthy CompetitionReady for launch {March Cohort} Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:54: Are product marketers actually marketers?02:26: PMM would be terrible CMOs03:36: The ideal reporting structure for product marketers05:21: How to create good product marketing fundamentals09:00: Balancing strategy and execution15:44: How much important is copywriting for PMMs?18:53: Defining product marketing within your organization23:04: Category creation and Tamara’s take24:41: Evaluating a product marketing role Show Notes:PMMCampReady for launch {March Cohort}:Tamara's LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:55 - How PMMs should drive revenue05:46 - The focus on leads vs. the focus on revenue08:18 - How to make sure PMMs drive revenue10:45 - Why stakeholders don't understand the impact of messaging16:16 - Balancing strategic projects with tactics as a PMM22:46 - How to manage ongoing requests27:38 - How to enforce a research phase on strategic projects31:50 - How to help change priorities internally35:46 - What to do if you're doing more lead gen than revenue capture? Show notes:Olivine and Winter - B2B Messaging Course Hosted by Ausha. See ausha.co/privacy-policy for more information.

Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/FletchPMM Website: https://www.fletchpmm.com/Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ctGood Hangs Spotify Timestamps01:41 - How Anthony predict if a client project will go well02:21 - Why referrals don't work for FletchPMM03:41 - Anthony LinkedIn GTM strategy and how they attract clients06:50 - Are product marketers, actually marketers?09:33 - VCs without marketing background are shaping bad homepage messaging18:35 - How FletchPMM works with in-house marketing teams21:16 - Why is there so much bad messaging in B2B marketing24:30 - The Beachhead Approach for your homepage28:15 - How to find and connect with AnthonyHosted by Ausha. See ausha.co/privacy-policy for more information.

Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/PMM Files Website: https://pmmfiles.com/The Productive PMM Website: https://productivepmm.com/Ready for Launch Course: https://maven.com/course-crew/readyforlaunch Timestamps:02:08 Are PMMs actually marketers?03:43 The biggest challenge of founding PMMs at early-stage startups05:38 How to prioritize to be a more productive PMM15:34 Why Jason started ProductivePMM18:56 Important skills of founding PMMs23:47 The fundamentals of product marketing and how they back up strategy and execution26:46 Most common pitfalls for product launches32:14 Where to find Jason and to get more information     Hosted by Ausha. See ausha.co/privacy-policy for more information.

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs.90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers?in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners. Time Stamps:00:16 Introduction and Discussion on Marketing and Sales Silos01:11 The Challenges of Being a Solo Marketer in a Startup01:31 The Misunderstanding of Product Marketing’s Role02:45 Sales Leaders’ Perspective on Marketing and Sales Goals04:19 Strategies to Elevate Authority with Sales05:02 The Importance of Crafting Effective Messaging06:59 The Role of Product Marketing in Assisting Sales10:50 The Value of Repetition and Persistence in Marketing11:35 The Struggles and Solutions in Sales Enablement13:50 Conclusion: Breaking Down Silos and Building Team ComraderyHosted by Ausha. See ausha.co/privacy-policy for more information.

This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product marketing superstar’ guests who’ll be in later episodes to share their experience and expertise in being rockstar PMMs. Sections:0:00 How to fortify the value as a PMM in your org when you’re at your wits end.00:28 Why prior experience matters to how you view product marketing01:33 Why we wanted to create this podcast, in the first place.03:15 Learning from PMMs, a few steps ahead of you.05:05 Future of PMM and sense of belonging in your career todayHosted by Ausha. See ausha.co/privacy-policy for more information.

Launch trailer for the first episode of We're Not MarketersHosted by Ausha. See ausha.co/privacy-policy for more information.