We're Not Marketers

Timestamps00:00 Introduction and Host Intros01:07 Meet Our Guest: Carlota Guell03:28 Are Product Marketers Actually Marketers?08:18 B2B vs B2C Marketing Insights20:36 The Emotional Buying Pyramid24:22 Fun Lightning Round with Carlota26:43 Closing Remarks and Where to Find Carlota Show NotesProduct Marketing Stories podcastCarlota Guell's LinkedIn profile Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing00:16 Special Guest Harvey Lee: From Business to Rockstar01:45 The Great Debate: Are Marketers Really Marketers?05:14 A Dive into Marketing History with the McElroy Memo12:01 The Evolution of Product Marketing in the Digital Age18:43 Navigating the Pathways to Becoming a Full Stack Marketer21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'27:58 The Importance of Marketing Training and Accessibility28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles34:16 The Power of Fit in Hiring and Career Growth38:29 Mastering Product Marketing: Skills, Training, and Community41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond44:16 Connecting with Harvey Lee: Books, Awards, and More Show Notes:⁠ Below the Waterline Newsletter⁠⁠Get his book Backstage Pass⁠⁠Harvey's Website⁠⁠Harvey's LinkedIn ⁠Hosted by Ausha. See ausha.co/privacy-policy for more information.

Show Notes0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers06:07 Mastering Product Marketing: Strategies for Success and Growth10:15 The Torture Chamber Game: Tough Choices for a Product Marketer21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs21:39 Navigating the Challenging Job Market: Strategies and Insights22:51 Differentiation in Job Applications: Standing Out in a Competitive Market23:37 Career Switching Advice: Embracing Stepping Stone Roles24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement27:15 The Importance of Differentiation Throughout the Hiring Process32:03 Advocacy and Representation: Addressing Underrepresentation in Tech38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace44:07 Yi Lin's PMM Superpower and Final Thoughts Resources:Courageous Careers Newsletter⁠⁠Positioning for Growth podcast⁠⁠Yi Lin Pei LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:00 Welcome to Season 2: The Unforgettable Comeback00:55 The Big Reveal: Why We Faked Our Podcast's Death02:59 Emotional Engagement and Its Impact05:22 The Aftermath: Listener Reactions and Personal Reflections12:53 Introducing the Newsletter: A New Way to Engage15:52 The Misfit Community: Engaging with Our Audience17:17 Kicking Off with Casual Banter17:48 Deep Dive into Emotional Engagement20:02 Exploring Product Marketing Challenges24:58 Personal Growth and Professional Evolution27:05 Embracing the Consulting Journey33:06 Wrapping Up and Looking Forward Show notes:⁠We’re Not Marketers Website⁠⁠Dying 4 Influence Newsletter⁠⁠Ruben Studdard’s Sorry 2004⁠Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:45 WNM origin story05:40 How we came up with the name14:00 The skeleton branding26:09 Consistency and humor in our marketing31:28 Consistency in podcasting34:43 Our differentiation and favorite guests48:10 Survey results with Adam McQueen from Klue01:03:14 Final verdict and end of the podcast? Show Notes:The original We’re Not Marketers postAdam McQueen LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.

 Timestamps:01:39 The role of product marketing in the B2B landscape03:14 Why website ownership and conversion rates matter for PMMs04:42 Challenges and strategies to be aware when managing website messaging06:52 The evolution and future of message testing07:22 CEO's Role as a product Marketer in Startups09:53 Why messaging is underestimated in B2B13:05 Message testing and market trends16:24 Advices for solo PMM on messaging19:38 How to improve your message clarity and relevance20:56 How to leverage customer feedback with your messaging24:29 How Peep is building influence and engaging on LinkedIn26:43 What makes Spryng different from other B2B events29:42 The Messaging Torture Chamber34:19 Where to find Peep and learn more from him Show Notes:WynterHemingway AppSales Pitch by April DunfordB2B Messaging courseSpryng event Peep LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:02:47 Clara's Journey into Competitive Intelligence03:45 Are Product Marketers Actually Marketers?05:10 The Role of Competitive Intelligence in Revenue Generation08:01 The Importance of Being Selfless in Product Marketing10:33 Ideal Structure for Competitive Intelligence13:02 Misconceptions about Competitive Intelligence16:22 The Power of Competitive Intelligence Newsletters19:21 Building a Content Creation Team21:31 Investing in Competitive Intelligence25:23 The Evolution of Competitive Intelligence28:20 Handling Internal Requests and Prioritizing Competitors34:00 Special Projects and Where to Find Clara Show Notes:Clara LinkedIn Back Office to Boardroom SpotifyBack Office to Boardroom Apple PodcastsHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:  01:30 Zach Messler's Background and Journey03:20 The Big Question: Are Product Marketers Actually Marketers?09:26 Zach's Philosophy and Approach to Marketing18:27 The Importance of Clarity in Messaging20:11 The Hierarchy of Clarity24:56 The Power of Context in Messaging30:31 The Importance of Context in Problem-Solution Approach31:44 The Role of Product Marketers and Its Challenges32:28 Strategies to Enhance Product Marketing Role33:12 The Power of Negotiation in Product Marketing37:31 The Impact of Trade Shows in Product Marketing39:52 The Art of Messaging in Product Marketing48:23 The Essence of Product Messaging Show notes:Zach LinkedIn Never split the difference by Christopher VossClarity RulesHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:24 The Importance of Data in Marketing05:12 Effective Storytelling with Data07:20 The Power of Positioning and Market Insight11:57 The Balance Between Creativity and Metrics16:42 The Challenges of Data Analytics in Product Marketing21:17 Measuring Podcasts for Thought Leadership24:00 The Problem of Instant Gratification28:20 The Importance of Balance in Growth31:26 The Role of Data in Guiding Initiatives33:21 The Power of Gut Feeling and Hard Work Show Notes:April Dunford Positioning PodcastFletchPMM Notion CheatsheetDevin Reed LinkedInProductivePMM Notion HubHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:37: Transitioning from non-profit to tech2:02: Collin's background as a preacher up to product marketing4:47: Are product marketers actually marketers?7:32: Collin's approach as a founding PMM09:32: Defining product marketing in a new role11:16: The importance of building relationships12:29: Balancing short-term and long-term goals14:30: Leadership in product marketing16:25: The importance of building credibility18:12: Setting boundaries and building respect21:11: The rule of reciprocity in product marketing23:51: Sharing and building credibility  27:38: Lightning round  Show Notes:Collin LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.