Timestamps
1:00: Introduction of Pat Wall
5:00: Role of product marketers
7:00: CI and product marketing
8:30: Evolution of CI in Pat's career
10:00: Building a CI program
13:00: Effective sales enablement
15:00: Internal branding
17:00: "Torture Chamber" game
20:00: Engaging sales teams
24:00: Impactful enablement sessions
26:00: Leveraging top performers
28:00: Integrating CI and product marketing
30:00: Tips for building a CI program
32:00: Pat’s future projects
34:00: Thank you and closing remarks
Show Notes
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