We're Not Marketers

In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.When you let Jarod cook (#lethimcook) and you’re gonna get…How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data.“I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time).How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title.Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene01:00 Welcome to Season Three!01:46 Introducing Jarod Greene03:01 From Teaching to Marketing05:15 The Role of Product Marketers07:15 Becoming a CMO18:03 Content with Context22:19 Co-Creating with Sales28:20 The Content Production Dilemma29:07 The Importance of Research in Marketing30:27 Primary vs. Secondary Research31:22 Leveraging Data for Decision Making39:43 Integrating AI in Marketing Strategies43:34 The Reality of Product Market Fit51:21 Upcoming Projects and EventsShow NotesJarod Greene LinkedIn ProfileUNXPCTD - Explore way AI is revolutionizing B2B Sales Hosted by Ausha. See ausha.co/privacy-policy for more information.

There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:Misconceptions we have about going fractionalHow to find your secret sauce as a PMMHow to educate prospects on product marketingLearn how to say no without saying noBuilding your pipeline as a consultantCommon gaps in product marketingSo join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.Timespan:00:00 Introduction and Hosts' Banter01:14 Introducing Special Guest Megan Pratt06:09 The Value of Product Marketing21:26 Personal Insights and Career Growth26:25 Transition to Fractional Work26:31 Challenges and Misconceptions of Going Fractional30:48 Messaging Best Practices31:13 Clarifying Roles and Responsibilities32:23 Setting Boundaries in Freelancing33:42 The Importance of Saying No36:34 Building a Freelance Pipeline50:56 Common Gaps in Product Marketing59:42 Conclusion and Final ThoughtsShow Notes:Product Marketing HouseMegan’s LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS. Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy. In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons: → The key takeaways from this season that every PMM should know → Our thoughts on the future of Product Marketing and what’s on the horizon → What is the misfit madness and how can you be a special guest Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timeline:00:17 - Meet Emma Stratton: Life Coach and Messaging Expert03:03 - Are Product Marketers Actually Marketers?06:45 - Embracing the Misfit Identity in Product Marketing12:15 - Handling Messaging Challenges and CEO Fears21:05 - Transitioning to Entrepreneurship: When is the Right Time?26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers32:35 - Avoiding Company Politics and Aligning Teams38:15 - Real-life Example: Messaging for an Australian Data Company45:07 - Emma’s Upcoming Book: Make It Punchy47:10 - Torture Chamber Game: Cringey Marketing Terms55:00 - Final Thoughts and Staying Connected with Emma Show Notes:Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)Punchy messaging newsletterFollow Emma Stratton on LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:36 PMM jobs and LinkedIn trends.03:00 Discussion about job application experiences and interview etiquette.05:00 Gab shares a story about a go-to-market assignment.08:00 Eric shares a story about interviewing with a competitor.12:00 Zach shares a story about a poor recruiting experience.16:00 Eric discusses a job that ended up being a bad fit.19:00 Discussion on hiring practices and candidate experiences.22:00 Importance of clear expectations and roles in hiring.24:00 The value of specific hiring criteria and trust in the hiring process.27:00 The benefits of private communities for job searching.30:00 Gab's experience with irrelevant job postings.33:00 Eric and Zach discuss the value of consulting and contracting as a career approach.36:00 Final thoughts on hiring practices and candidate experience.40:00 Additional anecdotes and reflections on job search experiences.45:00 Tips for navigating the PMM job market.50:00 Closing remarks and promotions for the newsletter and sponsors.52:00 Outro and end of episode. Show Notes: ⁠Inc Authority (LLC Formation)⁠⁠Exit Five Community⁠⁠Healthy Competition Community⁠Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps00:43 Introducing of Julien Sauvage01:57 Are Product Marketers Actually Marketers?06:41 The Role of Boldness in Marketing14:06 Event Branding Success at Clari17:17 The Einstein Smart Speaker Flop20:24 Reflecting on Dreamforce's Gimmicks22:38 The Importance of Data in Product Marketing24:43 Challenges and Realities of PMM30:31 The Role of Copywriting in PMM38:59 Final Thoughts and Farewell Show Notes :Julien’s LinkedInContent That Converts guide (by Devin Reed)Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps1:00: Introduction of Pat Wall5:00: Role of product marketers7:00: CI and product marketing8:30: Evolution of CI in Pat's career10:00: Building a CI program13:00: Effective sales enablement15:00: Internal branding17:00: "Torture Chamber" game20:00: Engaging sales teams24:00: Impactful enablement sessions26:00: Leveraging top performers28:00: Integrating CI and product marketing30:00: Tips for building a CI program32:00: Pat’s future projects34:00: Thank you and closing remarks Show NotesPat’s LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:00:52 Discussing Target Audience01:40 Horror Stories of Target Audience05:14 Challenges in Messaging and Segmentation14:23 Examples of Poor Market Segmentation21:49 Effective Segmentation Strategies32:15 The Power of Storytelling34:35 Understanding Your Audience38:19 Innovative Research Techniques Show Notes:Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur websiteHosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:0:00 The one word most miss in "product marketing" with Becky Trevino00:16 Introduction and Hosts Banter01:08 Introducing Special Guest Becky Trevino01:55 Becky's Career Journey and Unique Perspective02:49 Are Product Marketers Actually Marketers?05:05 Defining Product Market Fit07:44 Product Marketing Superpowers10:12 The Art of Storytelling in Product Marketing15:31 Torture Chamber: Tough Choices in Product Strategy19:08 Should Product Marketing Live Within Product?22:38 Building Strong Relationships with Product Managers23:09 Navigating New Challenges in a New Role24:50 Leading Commercial Reviews and Gaining Respect26:03 Balancing Technical and Marketing Perspectives27:55 The Role of AI in Product Marketing33:33 Balancing Present Offerings with Future Roadmaps Show Notes:Becky Trevino LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.

Timestamps:01:05 Dave's Journey and Podcasting Tips04:18 The Importance of Product Marketing06:16 Early Stage Marketing Strategies13:29 Building Trust and Influence in Startups20:24 Positioning and Messaging Challenges24:42 Addressing the Decline in Win Rate25:24 Importance of Executing Positioning25:57 Casual Conversation and Personal Interests26:58 Messaging Torture Chamber27:31 Marketing Strategies: Brand vs. Content29:14 Event Marketing Insights30:59 Simplifying B2B Marketing34:38 The Role of Podcasts in B2B Marketing41:23 Conclusion and Upcoming Events Show Notes:Founder BrandDave LinkedInDave Kellog BlogExit Five CommunityThe Exit Five PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.