We're Not Marketers Becoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess Petrella
The role of the PMM is evolving and requires us to always adapt and be knowledgeable on new tech and initiatives. It can make a difference between a product marketer who is valuable and stack influence vs. someone who’s on the layoff list.
Someone who keeps pushing the limit of practical product marketing and leveraging projects short-cuts to ship more is Jess Petrella, Senior Product Marketing Manager (PMM) at ZayZoon, and she has an amazing take on becoming an efficient PMM.
We discussed how AI can enhance the PMMs' capacity to analyze data and analyze opportunities, the importance of proximity with product teams, and the skills necessary for PMMs to co-create product roadmaps.
The episode provides practical advice for aspiring PMMs and reflects on how to navigate better the challenges of the profession, from someone who just built the function from scratch. We talk about:
Use AI for quicker data synthesis and opportunity analysis
Build advocacy skills to align with other teams
Strengthen connections with product teams
Collaborate on roadmaps to grow your role
Gain skills to impact product decisions
Simplify tasks with AI to increase output
Discover how you can build more influence as a PMM with the help of AI!
Timespan:
01:04 Discussing Product Marketing and Launches
02:16 Are Product Marketers Actually Marketers?
03:15 The Evolution of Product Marketing
05:21 Building Influence as a Product Marketer
17:43 Leveraging AI in Product Marketing
28:53 Conclusion and Farewell
Show Notes:
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