Timeline:

00:17 - Meet Emma Stratton: Life Coach and Messaging Expert

03:03 - Are Product Marketers Actually Marketers?

06:45 - Embracing the Misfit Identity in Product Marketing

12:15 - Handling Messaging Challenges and CEO Fears

21:05 - Transitioning to Entrepreneurship: When is the Right Time?

26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers

32:35 - Avoiding Company Politics and Aligning Teams

38:15 - Real-life Example: Messaging for an Australian Data Company

45:07 - Emma’s Upcoming Book: Make It Punchy

47:10 - Torture Chamber Game: Cringey Marketing Terms

55:00 - Final Thoughts and Staying Connected with Emma

Show Notes:

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Embracing the Misfit: Emma Stratton's guide to “smart” product marketing