The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.

So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.

A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from loyal customers, we can also learn a lot from leads that didn’t become customers.

It’s important for any marketing team, even PPC teams, to understand the power of direct customer outreach and how it can make or break your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Andrew Harder, Senior Paid Media Manager at Webex Events, to talk about creating and capturing demand through direct customer outreach.

In this episode, we discuss:

Developing effective strategies for paid media marketing and customer outreach.
Achieving marketing and sales alignment in a PPC strategy.
How direct customer outreach can tangibly improve your marketing strategy.
Why customer outreach may not work for every marketer.
What should the future of marketing look like?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Andrew Harder, Senior Paid Media Manager at Webex Events

https://www.linkedin.com/in/andrew-harder-3b48134a

Links to content here:

Webex Events: https://www.webex.com/events.html

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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