How to use data to tell a better story in B2B

Timestamps:

00:24 The Importance of Data in Marketing

05:12 Effective Storytelling with Data

07:20 The Power of Positioning and Market Insight

11:57 The Balance Between Creativity and Metrics

16:42 The Challenges of Data Analytics in Product Marketing

21:17 Measuring Podcasts for Thought Leadership

24:00 The Problem of Instant Gratification

28:20 The Importance of Balance in Growth

31:26 The Role of Data in Guiding Initiatives

33:21 The Power of Gut Feeling and Hard Work

Show Notes:

April Dunford Positioning Podcast

FletchPMM Notion Cheatsheet

Devin Reed LinkedIn

ProductivePMM Notion Hub

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