We're Not Marketers How PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Timestamps:
02:47 Clara's Journey into Competitive Intelligence
03:45 Are Product Marketers Actually Marketers?
05:10 The Role of Competitive Intelligence in Revenue Generation
08:01 The Importance of Being Selfless in Product Marketing
10:33 Ideal Structure for Competitive Intelligence
13:02 Misconceptions about Competitive Intelligence
16:22 The Power of Competitive Intelligence Newsletters
19:21 Building a Content Creation Team
21:31 Investing in Competitive Intelligence
25:23 The Evolution of Competitive Intelligence
28:20 Handling Internal Requests and Prioritizing Competitors
34:00 Special Projects and Where to Find Clara
Show Notes:
Back Office to Boardroom Spotify
Back Office to Boardroom Apple Podcasts
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