The Graham Cochrane Show

In a fast-paced world, slowing down can actually fuel your business success. Embrace patience and recognize that sustainable growth often takes time. Rushing may lead to burnout, while consistent effort nurtures lasting connections. Discover the magic of viewing success as a numbers game, where persistence pays off. Shift your mindset to see time as an ally, empowering you to pursue long-term goals and your true passions. Sometimes, stepping back can propel you forward in ways you never expected!

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you. All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required. How profitable should my business be? How much should I pay myself? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions? If you, like most online business owners, have struggled with these questions you’re in the right place. My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper! Order a copy of Parker's book here - https://evolvedfinance.com/book/ Chapters 00:00 Introduction to Profitability and Financial Stability03:58 The Importance of Understanding Your Numbers09:59 Revenue vs. Profit: The Real Metrics14:59 The Unique Needs of Online Business Owners22:00 Creating a Financial Playbook for Success24:18 Introduction to Profit Pillars25:01 The Mindset of Money26:32 Understanding Lead and Conversion Expenses28:19 The Importance of Team Costs30:16 Analyzing Monthly Financial Snapshots34:17 Separating Personal and Business Finances39:58 Trends in Online Business Post-Pandemic45:22 The Golden Rule: Connecting with PeopleExplore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

A new trend in online business is emerging for 2025 that demands attention. Entrepreneurs are shifting towards simplicity, focusing on streamlined strategies rather than complex tactics. Successful case studies demonstrate how mastering one marketing approach can drive substantial growth. The journey from a personal brand to coaching showcases the effectiveness of simplification. The importance of consistency and focus in content creation is emphasized, urging listeners to prioritize essential areas for impactful business development.

Discover the surprising advice from a $100 million online entrepreneur focused on simplifying strategies for creators. Learn the power of one compelling offer to boost sales and community engagement. Explore how building genuine connections through events fosters loyalty and expands opportunities. Delve into the importance of influence in content creation to stand out in a crowded market. The insights shared offer hope and actionable steps for anyone navigating the online business landscape.

Katie Queseda, a former nonprofit leader turned storytelling coach who has worked with giants like American Eagle and SpaceX, dives deep into the transformative power of storytelling. She explores key storytelling concepts, including the differences between micro and macro narratives and the essential three C's: context, conflict, and conclusion. Katie emphasizes the importance of authenticity in crafting compelling stories, and how integrating moments of levity can enhance audience engagement. Plus, she encourages listeners to unlock their unique narratives for deeper connections.

The speaker shares personal stories of resilience following two hurricanes in Florida. They emphasize the incredible gift of having an online business, which offers freedom and stability during crises. The conversation highlights the main advantages of automated income, showcasing how it can provide security and peace of mind. Gratitude for personal safety and the ability to work from anywhere is a recurring theme, inspiring others to build and improve their online ventures.

Rich Litvin, an extraordinary coach with deep insights into the coaching profession, shares his journey and challenges in the field. He discusses the transformative power of asking provocative questions that challenge clients' thinking. Rich emphasizes overcoming imposter syndrome and highlights the importance of creating clients through meaningful conversations. The power of building an audience for business success is explored, alongside the value of intellectual property in coaching. Authenticity and vulnerability emerge as key themes in cultivating impactful relationships.

Discover the journey to becoming a USA Today bestselling author through intentional planning and strategy. Learn practical steps for boosting pre-orders and timing your release for maximum impact. The importance of community support shines as listeners are encouraged to chase their dreams. Personal anecdotes reveal how proactive steps can lead to success. Plus, there’s an invitation to a free training session, showcasing the power of connection in achieving aspirations.

Jeff Lerner, a digital entrepreneur who turned his struggles into success, shares insights on the essential role of authenticity in online business. He emphasizes how being true to oneself can build trust and foster meaningful connections with audiences. The conversation also touches on the evolution of digital entrepreneurship, personal branding, and the importance of delivering genuine value. Lerner's compelling journey highlights that recognizing self-worth and embracing vulnerability are crucial for fulfillment and achieving dreams in today's competitive landscape.

The host celebrates the exhilarating launch week of their new book, sharing heartfelt gratitude for the amazing support from listeners. They recount memorable moments from a trip to Puerto Rico while discussing how 'Rebel' has positively influenced readers from various backgrounds. The conversation highlights transformative insights for those feeling stuck in their careers or lives, encouraging self-discovery through personal stories and testimonials. The focus is on embracing change to unlock one's true potential.