The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books
Jun 14, 2023 • 28min
Leveraging Rest to Amplify Agency Profitability, With Alyson Caffrey
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Operations AgencyAlyson’s Instagram Operations Agency LinkedIn Operations Agency YouTube ABOUT: Author of recently released book, The Sabbatical Method: How to Leverage Rest & Grow Your Business, Alyson focuses on helping her clients at Operations Agency to build scalability AND sustainability through ops.
May 31, 2023 • 20min
Strategies for Profitability and Client Satisfaction, With Ashley Carroll
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ashley's LinkedIn linkedin.com/in/ashleykcarroll/momentumaccounting.comABOUT: Ashley Carroll is a solutions-focused COO at Momentum Accounting. Her passion? Helping CEOs bring their vision to life while prioritizing team wellbeing.
May 17, 2023 • 23min
Fireside Chat: Startup Agency Story, with Nigel Thomas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Nigel's LinkedIn alphainbound.comAlpha Inbound LinkedIn Ecom Alphas PodcastABOUT: After leaving the corporate world aged 26, Nigel has spent the last four years building three marketing agencies – two of these agencies grew from nothing to 7-figure run rates within 12-month periods. As the CEO of Alpha Inbound, Nigel's now focused on building our reputation in the DTC landscape through business development, partnerships, and sales.
May 3, 2023 • 21min
Leveraging Processes for Profits, With Dean Soto
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dean’s LinkedIn Pro Sulum’s FaceBook Freedom in Five Minutes Podcast ABOUT: Dean is an expert at Systematizing Businesses while helping owners become truly wealthy – in all areas of life. All you have to do is commit to 5 minutes per day to help double your profits and reduce your workload by 70% – 80% in a matter of weeks.
4 snips
Apr 19, 2023 • 23min
The Art & Science of Account Management, With Peter Levitan
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter’s LinkedIn linkedin.com/in/peterlevitan/ Peter’s Twitter twitter.com/PeterLevitan peterlevitan.com peterlevitan.com/category/podcast/ABOUT: During 16 years at Saatchi & Saatchi Advertising Worldwide, Peter ran business development across Europe and the USA. He was also EVP Management Director in London and New York, alongside being GM of the Minneapolis office.
Apr 5, 2023 • 27min
How to Attract and Acquire More Clients for Your Agency, With Brent Weaver
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ugurus.comBrent's LinkedIn @brentweaverbrent@ugurus.com (again, if you fancy a free copy of his book, shoot him an email)The Digital Agency Show ugurus.com/podcast/ABOUT: Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. He also happens to be the founder and CEO of uGurus – a business training and education company dedicated to this mission.
Mar 22, 2023 • 24min
The Perfect P&L for Service Businesses, With Adam Rundle
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:CleverProfits YouTube ChannelAdam's LinkedInAdam's FacebookABOUT: Adam and his team at CleverProfits build and implement world-class financial frameworks for fast-scaling online businesses. Through CFO services, his talented cohort of Chartered Accountants, Advisors, and Financial Experts bridge the gap between your company vision and tangible goals plus projections.
Mar 8, 2023 • 24min
How to Keep Your Team Motivated to Track Time, With Karsten Rasmussen
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Karsten’s LinkedIn @karsten-bjørk-rasmussen/TimeJam LinkedIn @company/timejam/about/TimeJam https://www.timejam.app/ABOUT: KARSTEN RASMUSSENKarsten used to run a 30-people agency and is now the founder of TimeJam, which helps agencies motivate their team to track their time daily through engagement – such as gamification, humor, and by making it social.
Feb 22, 2023 • 22min
How Account Managers are The Key to Growing Client Relationships, With Jennifer Plant
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Marcel’s EpisodeABOUT: JENNIFER PLANTHost of the Creative Agency Account Manager podcast, Jenny’s journey towards Account Management Acceleration commenced when she left her role as General Manager of Publicis LifeBrands in 2010, whereupon she set up her current business, Account Management Skills Ltd
Feb 8, 2023 • 23min
How to Make More Money by Optimizing Your Website, With Ryan Thrash
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's Twitter @rthrashRyan's LinkedIn @ryanthrashMODXABOUT: RYAN THRASHRyan Thrash is the co-founder/CEO of MODX, which helps growing businesses crush SEO and conversion with a better, fully managed web platform.
