The Agency Profit Podcast

How to Level Up Your Leadership as an Agency Owner, With Karl Sakas

12 snips
Jan 10, 2024
Karl Sakas, agency owner and leadership expert, discusses four stages of agency involvement, clarifying swim lanes for roles and responsibilities, values, goals, and resources for decision-making, developing high-functioning leadership, hiring strategies, trust and feedback, effective communication, the power of meetings, and leadership training.
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INSIGHT

Increased Pressure on Agency Owners

  • Agency owners face increasing pressure from clients wanting more for less and the challenges of managing remote teams.
  • Leadership is now more critical than ever, demanding investment in development and ongoing learning.
ADVICE

Assess Your Agency Involvement

  • Evaluate your daily involvement in the agency, ranging from mandatory to optional.
  • Strive to transition from mandatory involvement to a more optional role for better work-life balance.
ADVICE

Delegate Key Agency Roles

  • Delegate tasks strategically by considering six key agency roles: account management, project management, subject matter experts, client strategists, business development, and support.
  • Start by delegating subject matter expert work, then project management, and finally account management.
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