The Agency Profit Podcast How to Level Up Your Leadership as an Agency Owner, With Karl Sakas
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Jan 10, 2024 Karl Sakas, agency owner and leadership expert, discusses four stages of agency involvement, clarifying swim lanes for roles and responsibilities, values, goals, and resources for decision-making, developing high-functioning leadership, hiring strategies, trust and feedback, effective communication, the power of meetings, and leadership training.
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Increased Pressure on Agency Owners
- Agency owners face increasing pressure from clients wanting more for less and the challenges of managing remote teams.
- Leadership is now more critical than ever, demanding investment in development and ongoing learning.
Assess Your Agency Involvement
- Evaluate your daily involvement in the agency, ranging from mandatory to optional.
- Strive to transition from mandatory involvement to a more optional role for better work-life balance.
Delegate Key Agency Roles
- Delegate tasks strategically by considering six key agency roles: account management, project management, subject matter experts, client strategists, business development, and support.
- Start by delegating subject matter expert work, then project management, and finally account management.