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The Agency Profit Podcast
How to Find Agency Success with 3rd Party Partnerships, With Tim Burke
Dec 27, 2023
Tim Burke, Agency success through 3rd party partnerships. Importance of shared values and relationships. Agency as an extension of the client. Setting proper expectations. Results-focused communication. People and infrastructure in agency success. Recognition of external expertise. Retaining a team with shared vision. Shift in agency focus and pricing models. Delivering and receiving value. Call to re-evaluate pricing models.
31:20
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Quick takeaways
- Building successful agency partnerships requires shared values and focus on relationships rather than transactions.
- Agencies should shift their focus from commoditizing their services to emphasizing their value as strategists, demanding fair compensation for their expertise.
Deep dives
Conduit Digital: The Agency for Agencies
Conduit Digital is an award-winning agency that serves other agencies as a specialized ad operations team. They act as a single point of contact for established agencies in North America, offering expertise in media buying and omni-channel work. Their success lies in their ability to set proper expectations and communicate proactively with their agency partners. By focusing on results-driven key performance activities and providing strategic guidance, Conduit Digital aims to be a trusted partner rather than simply a vendor. They emphasize the importance of valuing their work and pricing models to ensure that both the agency and the client receive value from the relationship.
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