Points of Interest
- 00:00 - 00:15: Introduction
- 00:43 - 01:17: Significance of shared values and building relationships beyond transactions.
- 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships.
- 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales relationships.
- 15:54 - 16:48: Warning against agencies making unrealistic promises and the importance of setting proper expectations.
- 16:48 - 17:25: Focusing on results through key performance activities and performance-based communication with clients.
- 18:21 - 19:26: Importance of people in agency success, team longevity, and functional infrastructure.
- 19:26 - 20:13: Recognition of external expertise impact and gratitude for positive collaboration.
- 21:19 - 22:46: Retaining a team through proper hiring and the importance of shared vision and goals.
- 22:46 - 26:15: Profiling jobs before hiring and developing team buy-in with shared goals.
- 26:18 - 28:34: Shift in agency focus - efficiency vs. strategy and the importance of pricing models and valuing agency work.
- 28:34 - 30:05: Delivering and receiving value in relationships and opportunities existing regardless of economic climate.
- 30:05 - 31:01: Call to re-evaluate pricing models
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