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The Agency Profit Podcast
The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris
Dec 13, 2023
Melissa Morris, agency operations expert, discusses the importance of operations in agency success, common challenges agencies face, the issue of scope creep, team clarity and training, integrating operations early, starting with a conversation when dealing with agency owners, focusing on the desired output and quality of project management tools, documenting processes, her DISCO framework for refining workflows and processes, the right time to create SOPs, team training, and the importance of the tool stack and addressing team training.
26:50
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Quick takeaways
- To prevent scope creep and improve profitability, agencies should clearly define the scope of work and ensure clients and team members understand project boundaries.
- Effective project management and timely completion of projects increase an agency's capacity to take on more work and maximize profitability.
Deep dives
The Impact of Scope Creep on Profitability
Scope creep, which refers to doing work that is outside the agreed-upon scope of work without being properly compensated, can severely impact an agency's profitability. This additional work may not be billed to the client, but it still consumes valuable time and resources. To address scope creep, agencies should clearly define their scope of work, outline deliverables, and ensure that both clients and their own team members understand the boundaries of the project. By managing scope creep, agencies can prevent wasted time and efforts, ultimately improving their bottom line.
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