
The Agency Profit Podcast
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Latest episodes

Mar 8, 2023 • 24min
How to Keep Your Team Motivated to Track Time, With Karsten Rasmussen
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Karsten’s LinkedIn @karsten-bjørk-rasmussen/TimeJam LinkedIn @company/timejam/about/TimeJam https://www.timejam.app/ABOUT: KARSTEN RASMUSSENKarsten used to run a 30-people agency and is now the founder of TimeJam, which helps agencies motivate their team to track their time daily through engagement – such as gamification, humor, and by making it social.

Feb 22, 2023 • 22min
How Account Managers are The Key to Growing Client Relationships, With Jennifer Plant
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Marcel’s EpisodeABOUT: JENNIFER PLANTHost of the Creative Agency Account Manager podcast, Jenny’s journey towards Account Management Acceleration commenced when she left her role as General Manager of Publicis LifeBrands in 2010, whereupon she set up her current business, Account Management Skills Ltd

Feb 8, 2023 • 23min
How to Make More Money by Optimizing Your Website, With Ryan Thrash
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's Twitter @rthrashRyan's LinkedIn @ryanthrashMODXABOUT: RYAN THRASHRyan Thrash is the co-founder/CEO of MODX, which helps growing businesses crush SEO and conversion with a better, fully managed web platform.

Jan 25, 2023 • 23min
Buying Back Your Time, With Dan Martell
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dan's website danmartell.comBuy Back Your Time via AmazonDan's Twitter @danmartellDan's LinkedIn @danmartellABOUT: DAN MARTELLDan Martell is a serial entrepreneur, with five startups, three exits, an investor in some of the biggest, fastest-growing companies in the world, like Intercom, Udemy, AND an award-winning angel investor.

Jan 11, 2023 • 31min
How to Optimize Your Agency's Business Model for More Profits, With Paul Higgins
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Paul Higgins Blueprint: https://paulhigginsmentoring.com/blueprintICP Identifier: https://paulhigginsmentoring.com/ICPLean Customer Development bookJobs to be done FrameworkLinkedIn – @paulhigginsmentoringTwitter – @PaulHiggins555Facebook – @paulhigginsmentoring/Instagram – @paulhigginsmentoring/ABOUT: PAUL HIGGINSPaul Higgins is a sales strategist, lead generator, podcaster, author, and business growth strategist. With almost 30 years in the business under his belt, Paul is passionate about helping Cloud Business owners to do this – scale to live life with NO LIMITS!

Dec 28, 2022 • 29min
The Value of Operations in Scaling Your Agency, With Jhana Li
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jhana's LinkedIn linkedin.com/in/jhana-li/Jhana's Instagram instagram.com/thejhanali/Spyglass Ops spyglassops.com/support@spyglassops.comABOUT: JHANA LIJhana Li has over 4 years experience specializing in operations for digital startups. At the start of her career, she served as COO for two 7-figure businesses (an agency, followed by a coaching program for marketing agencies). Since then, she's become an operations consultant to dozens of agencies, plus Ops Coach to hundreds more!

Dec 14, 2022 • 27min
How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerekLegal + Creative legalandcreative.comInnovative Agency Podcast legalandcreative.com/the-innovative-agencyABOUT: SHARON TOEREKSharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She’s also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel.

Nov 30, 2022 • 29min
The Key to Breaking Through the $1M Sales Barrier, With Brad Farris
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad’s LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRAD FARRISBrad is known for helping owners of agencies and expert firms grow through the $1M barrier to be $3M – $5M thriving agencies. For over 20 years, Brad has worked alongside agency owners to help them to sharpen their focus, raise their prices, and hire better people so that their firm can scale. Find out more about the work he does at AnchorAdvisors.com

Nov 16, 2022 • 24min
How to Increase Profitability and Agency Efficiency, With Corina Ludwig
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corina’s LinkedIn linkedin.com/in/corinaludwigFunctionFox LinkedIn linkedin.com/company/functionfox-systemsFunctionFox Twitter twitter.com/functionfoxFunctionFox FaceBook facebook.com/functionfoxABOUT: CORINA LUDWIGCorina Ludwig is the President of FunctionFox – the undisputed leader in Timesheet and Project Management Software for creative professionals worldwide. Now in its 22nd year, FunctionFox aids clients with productivity, profitability, and workflow management.

Nov 2, 2022 • 28min
How Your People Empower Your Profits, With Lindsey Groepper
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|Podcastlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPERAs President of BLASTmedia (recently named AdAge top place to work 2022), Lindsey is responsible for overseeing the strategic direction and operations of the B2B SaaS PR agency, as well as driving client acquisition
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