The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books
Oct 4, 2023 • 21min
Transforming Agency Burden into an Asset, With Jason Swenk
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jason's author pageAgency MasteryJason's Blog Jason's PodcastLinkedInYouTubeABOUT: Jason is one of the prominent thought leaders and coaches for digital agencies in the space. He's literally written the book for growing an agency from nothing to two eight-figure agencies.
Sep 27, 2023 • 27min
The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas
The podcast explores the changing landscape of agency rates and pricing models. It discusses the importance of understanding billable rates and setting target rates. The factors contributing to a drop-off in agency rates are also explored. The chapter emphasizes the need for setting appropriate rates based on team composition and compensation. Strategies to improve the average billable rate and measure agency profitability are also discussed.
Sep 20, 2023 • 24min
How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitterABOUT: Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies to achieve profitable growth organically through Mergers and acquisitions. He also trains agency staff to be more commercially aware.
Sep 6, 2023 • 27min
Finding Focus in Your Agency One Metric at a Time, With Ryan Watson
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's LinkedInUpsourced LinkedinYoutubeTwitterInstagramUpsourced AccountingAgency Lifecycle blogABOUT: Ryan is an experienced operations and finance leader for creative agencies and venture-funded startups. As a partner at Upsourced, he helps scaling agencies build better plans, see the future, and drive profits.
6 snips
Aug 23, 2023 • 27min
Scaling a Technology Enabled Service Firm from $20-$150M, With Corey Quinn
Corey Quinn, scaling expert, discusses the Scorpion business model, services-led technology development, and the resurgence of services in software. He explores specialization in professional services and shares valuable content and resources for agency owners.
Aug 9, 2023 • 23min
Unveiling The Future of Time Tracking, With Ilia Markov
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ilia's TwitterIlia's LinkedInThe Toggl BlogToggl's Anti-Surveillance StatementAgency Profit Margins blogABOUT: Toggle might be well known for their time tracking software, but they also offer project management/resource and capacity management tools (Toggl Plan) plus hiring software (Toggl Hire) used by over 70,000 teams across the world.
Aug 2, 2023 • 23min
Unpacking The Truth Behind The 4-Day Workweek, With Marcel Petitpas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitterABOUT MARCEL: Marcel is co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google. In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains –he's also an in-demand keynote/virtual speaker and podcaster.
Jul 26, 2023 • 46min
How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency MentorshipABOUT: Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients.
Jul 12, 2023 • 27min
Selling Client Education and Credentialling, with Darian Kovacs
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jelly AcademyJelly MarketingDarian’s LinkedIn Jelly Marketing Facebook Jelly Marketing Twitter Jelly Marketing LinkedIn Marketing News CanadaABOUT: Darian Kovacs is the Indigenous (Metis Nation) founder of Vancouver-based PR, digital ads, and SEO company Jelly Digital Marketing & PR, alongside the digital marketing school, Jelly Academy. The host of the podcast Marketing News Canada, he’s also on the board of NPower Canada.
Jun 28, 2023 • 26min
How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Yellow PencilPaul's LinkedInPaul's 311 podcast legendarypodcasts.com/paul-bellowsABOUT: Paul Bellows is the President and co-founder of Yellow Pencil. Since 1996, his team has designed and built digital platforms and worked alongside public sector clients to develop the operational maturity and cloud infrastructure that power exceptional experiences and service journeys.
