Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team. In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a CMO or Head of Marketing, why her company published their product roadmap on their website, and more. If you enjoyed listening to this episode, please send me a message via any of my social media channels (they can be found at www.KennySoto.com). If you want to connect with Miruna, you can find her on LinkedIn.

Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not doing that, he’s either hiking or working as a Product Manager at Lens: Snap & Share a photo-taking app for which he is a co-founder. In this episode we talked about… 1. Why did you get into product management and product marketing? 2. What's one of the main challenges of working in your field? Why would developing products for the public sector be a difficult endeavor? 3. What is product-market fit and how does a business know if they have achieved it? What metrics and tools do you use to measure this? 4. What are the core skills you currently have that you consider to be your main strengths? How would you relearn them in a faster way—knowing what you know now? 5. What's one prediction you have about 2021 that you think no one else cares about but—they should? And more! Connect with Navindra via LinkedIn or his website. The three product management books he mentioned: Inspired: How To Create Products Customers Love by Marty Cagan How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market How to Kill a Unicorn by Mark Payne Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career) by Gayle Laakmann McDowell and Jackie Bavaro

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more. You can connect with Pierre on Linkedin. Resources mentioned in this episode include: The Revenue Collective The most impactful book for Pierre’s Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Winning By Design book list ICE (Impact, Confidence, and Ease) Scoring for strategy and project management

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth. In this episode, I got to speak to him about what growth actually is and how it differs from digital marketing, how marketing in military tech provides its own unique challenges, the skills needed to be great at product management, and more! You can connect with Craig on LinkedIn and Twitter.

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.  Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.  In this episode, we spoke about why all of her growth staff does sales, customer service and marketing, the importance of marketing to your internal team to build trust with your customers, how Lately works for social media and content marketing, how she’s leveraged 15 years of remote work during a COVID-19 economy, and more. Connect with Kate at kate@lately.ai or on Twitter and LinkedIn.  Books and resources mentioned:  Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki  Beyond Product by Jill Soley (Kate is featured in this book) The Alchemist, 25th Anniversary: A Fable About Following Your Dream by Paulo Coelho (Kate and I talked about this book at the end of the episode)  Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018 - Fortune Magazine  This Week In Startups: the most interesting, outrageous & illuminating stories from the world of entrepreneurship hosted by Jason Calacanis

Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management. In this episode, we discuss the differences between Agile and Lean project management, the common theme that leads to all challenges in project management, what is a knowledge base, the story of how she started her company while living in China, and more! Connect with Irina on LinkedIn or at Trackmage.com You can also get a free report at: trackmage.com/boost5x Resources mentioned: Lean Six Sigma Here’s a great YouTube video that explains Agile Methodologies in more detail Notion: One tool for your whole team. Write, plan, and get organized. This is the knowledge base application that Irina mentioned. Jira [Project Management Software for Developers] ClickUp (a personal favorite of mine when it comes to project management tools) A book that wasn’t mentioned in this episode but, one that I have found to be immensely useful is “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries. If you want to start your own business or work specifically in a start-up environment, I recommend reading this first!

Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He currently leads a team of 22 people, serving 50 clients. In this episode, we talk about the basics of automation and the benefits a business can get from leveraging automation, how to personalize chat marketing, the #1 error businesses make when creating a chatbot, where to find digital marketing certifications that actually get you clients, and more! Connect with Vince on LinkedIn: https://www.linkedin.com/in/vincedebenedetto/ Resources mentioned in this episode: Google Dialogflow IBM Watson Ontraport Certified Expert Program Manychat’s automation course (FREE) School of Bots

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org. Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Dr. Travis and his team have helped hundreds of clients. Learn more here: http://profitablepineapple.com/ We talk about the easiest and most effective Amazon Ad you can create, the basics of Amazon keyword research, which metrics to consider when managing and creating your Amazon PPC campaigns, this easiest Amazon ad to launch, why sponsored product ads are the most important type of Amazon PPC ad, and much more. Connect with Travis at: The Amazon PPC Pros YouTube Channel and The Amazon PPC Pros Facebook Group Resources mentioned: Amazing Selling Machine The 13 Best Metrics To Watch With Amazon PPC blog post

Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over 100 million domains and websites, Visably is poised to be an indispensable tool for PR and Digital Agencies. So far, Chris has raised more than $700K to date for his company. In this episode we talked about what he’s learned from his 17 years of marketing experience, why he started Visably, the marketer’s dilemma, how affiliate marketing works, and much more! Connect with Chris on LinkedIn. Resources Chris mentioned: The Marketing Brew Newsletter from Morning Brew Ad Age and Ad Week Newsletters

Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. Connect with Katie Instagram, Facebook, LinkedIn, and at Paperlime.ca. Katie’s favorite designer is Chris Do and his Youtube channel, the Futur is a great resource for anyone who wants a deeper dive into branding and design. Here’s a pricing design work video that Katie recommends you watch (I’ve used this video to price all of my freelancing services).