Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over 100 million domains and websites, Visably is poised to be an indispensable tool for PR and Digital Agencies. So far, Chris has raised more than $700K to date for his company.
In this episode we talked about what he’s learned from his 17 years of marketing experience, why he started Visably, the marketer’s dilemma, how affiliate marketing works, and much more!
Connect with Chris on LinkedIn.
Resources Chris mentioned:
The Marketing Brew Newsletter from Morning Brew
Ad Age and Ad Week Newsletters
The People of Digital Marketing