The People of Digital Marketing Interview with Kate Bradley Chernis, CEO of Lately - Creating an AI That Makes Engaging Social Content - Episode #28
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
In this episode, we spoke about why all of her growth staff does sales, customer service and marketing, the importance of marketing to your internal team to build trust with your customers, how Lately works for social media and content marketing, how she’s leveraged 15 years of remote work during a COVID-19 economy, and more. Connect with Kate at kate@lately.ai or on Twitter and LinkedIn.
Books and resources mentioned:
- Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
- Beyond Product by Jill Soley (Kate is featured in this book)
- The Alchemist, 25th Anniversary: A Fable About Following Your Dream by Paulo Coelho (Kate and I talked about this book at the end of the episode)
- Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018 - Fortune Magazine
- This Week In Startups: the most interesting, outrageous & illuminating stories from the world of entrepreneurship hosted by Jason Calacanis