Total Retail Talks

Learn how IPSY revolutionizes the beauty market by connecting brands, creators, and consumers through subscription memberships like Glambag and BoxyCharm. Explore the career journey of BoxyCharm's Chief Merchandising Officer and how IPSY differentiates itself with unique products and tailored content. Discover the strategic curation process at IPSY and their emphasis on delivering value through curated beauty products.

In episode 452 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ashley Hubka, senior vice president and general manager of Walmart Business, the retailer's dedicated omnichannel experience for businesses and nonprofits. Listen in as Hubka provides an overview of the business unit (1:25), how Walmart identifies small business shoppers at its physical locations (3:00), her…

Explore Kopari Beauty's rapid growth propelled by influencer marketing and product innovation, emphasizing authenticity and customer engagement. Learn how they tailor content across various platforms, drive growth through customer-centric strategies, and prioritize brand alignment with influencers of all sizes.

In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jon Arnold, executive director of marketing at Bridgestone Retail Operations, a tire and automotive family of brands including Tires Plus and Hibdon Tires Plus. Listen in as Arnold provides an overview of the company (1:00), discusses his career background and role at the organization…

In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…

In episode 449 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews John Agnew, chief marketing officer at Love.com, an online marketplace focused on sustainable, healthy products and charitable giving. Listen in as Agnew provides an overview of the company (0:55), discusses the conscious shopping trend (1:40), the consumer behaviors Love.com is trying to tap into…

Learn how Free People leverages influencer marketing with the help of AI-driven strategies. Discover the importance of selecting the right influencers and tracking campaign effectiveness. Explore the success of live shopping and the impact of artificial intelligence on marketing strategies.

Sam's Club e-commerce VP discusses optimizing CX through digital engagement and cross-functional collaboration. Explore digital tools like Scan-A-Go for member convenience and leveraging data for personalized shopping experiences. Learn about AI, search marketing, and offline to online engagement impacting business growth.

Discover how Vince Camuto enhances the digital customer experience through influencer marketing and customer feedback. Learn about strategies for personalized shopping experiences, in-house content creation, and optimizing digital marketing strategies for business growth.

ThirdLove's Co-Founder discusses challenges of traditional bra shopping, design process, brand vision. Journey from ad tech ecosystem to Google's marketing organization. Shift to FinTech venture. Strategies for maintaining customer relationships, brand loyalty, and customer acquisition through various marketing channels. Exploring the impact of AI on digital advertising and commerce.