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Total Retail Talks
IPSY Drives Sales by Curating On-Trend Beauty Experiences
May 27, 2024
Learn how IPSY revolutionizes the beauty market by connecting brands, creators, and consumers through subscription memberships like Glambag and BoxyCharm. Explore the career journey of BoxyCharm's Chief Merchandising Officer and how IPSY differentiates itself with unique products and tailored content. Discover the strategic curation process at IPSY and their emphasis on delivering value through curated beauty products.
24:32
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Quick takeaways
- Ipsy focuses on personalized product curation using AI technology and member feedback.
- Product sampling is crucial for Ipsy's success, with 85% of members relying on samples for product suitability assessments.
Deep dives
Introduction to Ipsy and its Differentiation in the Beauty Market
Ipsy, a brand targeting both B2B and B2C sectors, offers various subscription options like Glambag and BoxyCharm to engage customers. With exclusive celebrity-curated collections and a focus on a digital experience, Ipsy seeks to stand out in the competitive beauty market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode