3min chapter

Total Retail Talks cover image

IPSY Drives Sales by Curating On-Trend Beauty Experiences

Total Retail Talks

CHAPTER

Exploring a Professional Journey from Traditional Retail to Digital Beauty Experiences

Exploring the career journey of BoxyCharm's Chief Merchandising Officer, from traditional retail and cruise lines to digital experiences, discussing challenges faced during COVID, acquisition by a competitor, and leveraging consumer data for personalized beauty experiences.

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