Total Retail Talks ThirdLove's Co-Founder Shares the Brand's Customer Acquisition and Retention Approach
Mar 25, 2024
ThirdLove's Co-Founder discusses challenges of traditional bra shopping, design process, brand vision. Journey from ad tech ecosystem to Google's marketing organization. Shift to FinTech venture. Strategies for maintaining customer relationships, brand loyalty, and customer acquisition through various marketing channels. Exploring the impact of AI on digital advertising and commerce.
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Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Discussion on Background and Experiences Prior to Starting the Brand
04:01 • 2min
Discussion on Shifting Roles and Pursuing New Ventures in FinTech
05:55 • 2min
Maintaining Customer Relationships and Brand Loyalty at ThirdLove
07:42 • 11min
Exploring the Impact of AI on Digital Advertising and Commerce
19:09 • 6min