Maintaining Customer Relationships and Brand Loyalty at ThirdLove

The chapter delves into the strategies used by ThirdLove to balance brand heritage with reaching new customers, focusing on product consistency and adaptation to customer preferences. It emphasizes the significance of retaining existing customers through high-quality products and the challenges of acquiring new customers in a competitive market. The chapter also highlights ThirdLove's approach to customer acquisition and retention through various marketing channels like email, social media, influencers, and customer advocacy programs.