Influencer Marketing Strategies at Free People

Free People has integrated influencer marketing as a core pillar of its marketing efforts. This involves working with influencers in various capacities, from generating user-generated content for social media to collaborating on paid posts. The company utilizes influencer imagery across different marketing channels, showcasing a comprehensive approach. To identify the right influencers for Free People, the brand balances working with classic 'bohemian' influencers and testing collaborations with creators that may not fit the typical brand image, aiming to reach diverse audiences.