How Free People Crafts Compelling Influencer Marketing Campaigns
Total Retail Talks
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Intro
The chapter delves into the partnership between Free People and Influential, shedding light on their strategies in influencer marketing. Free People, a brand under Urban Outfitters Inc., collaborates with Influential, an AI-driven influencer marketing agency, to create impactful campaigns using social media and influencers for measurable business outcomes.
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Transcript
