How Free People Crafts Compelling Influencer Marketing Campaigns
Total Retail Talks
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Exploring the Success of Live Shopping in E-commerce
This chapter delves into a company's journey of launching a live shopping channel in 2021, collaborating with Bamboozr to drive engagement and immediate conversions. It also touches on influencer marketing strategies, the impact of Google cookie deprecation, consumer behavior shifts, and the benefits of impulsive shopping during live sessions.
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Transcript
