

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify and eCommerce Expert
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Nov 14, 2019 • 8min
69: eCommerce Fastlane's 2019 Epic Black Friday Shopify App Deals
"Who says, Black Friday Deals should only be for consumers?"As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today!THE SETUPA survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend to their clients and merchants. This crowd-sourced vetted list is below.SUPER-EXTENDED FREE TRIALS AND DISCOUNTSToday you get access to never before released super-extended free trials and discounts to some of the best and most popular Shopify Apps and Platforms. It's perfect timing to implement some of these solutions during the busy holiday season. And the great thing about these app deals, is many have super-extended free trials! Now you get the opportunity to try apps for free and let them prove their ROI without having to invest any of your money!YOU WIN!With Black Friday just around the corner, it's perfect timing to implement some of these solutions at no cost to you! Let these Shopify App Developers prove their value and potential impact on your business over the holiday season and into 2020! These Shopify Apps and Marketing Platforms are driving millions in revenue and improving efficiencies for other Shopify brands. Take their lead and implement a few for your business today!NEED MORE CONTEXT?You'll notice many of these solutions have a microphone icon in the description. It will link you to a complete podcast episode so you can learn more about that solution and the problem it solves for other Shopify brands. I'm so excited to share these incredible deals! Let's jump in!Alphabetical List Of Shopify Apps Mentioned In This EpisodeAdvanced Shipping ManagerAircallAmp by Shop SheriffBack in StockBold UpsellCarroConsistent CartConversificCovet.picsCrush.picsDataQDelmDiscounted UpsellsDrop A HintEasyLockdownEasyshipEndearEvermarkFourSixtyFree GiftsFullstoryGatsbyGorgiasGrowaveInstant Search+Judge MeJustunoKlaviyoLatelyLooxMarselloNostoOctane AIOkendoOmnisendOrder LookupOrderly EmailsOutfyPageFlyPerfect AudiencePickyStoryPixleePlug in SEOPre-Order ManagerPrivyProveSourcePushOwlRecartReConvertReferral CandyRefersionReturn MagicRewindRiseAISegmentsSEO ManagerShipupShoelaceShogunShopMessageSmileSMSbumpSpentlyStampedStockyTracktorOrder TrackingViselyWishlist PlusThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

Nov 8, 2019 • 23min
68: Increase Retention Rates, Customer Loyalty, And Brand Advocacy Through Packaging And Unboxing Experience
My guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience. If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully branded to reflect your company’s design. Let’s jump in a learn more about how you can surprise and delight your customers...Links And Resources Mentioned In This EpisodeArka - exclusive listener only promotion of 10% off, thanks Phil!Arka Shopify AppBokksuThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

Oct 30, 2019 • 30min
67: Marketer’s Dream: An Easy-To-Use And Powerful Tool That Leverages Your Shopify Data To Segment And Generate Actionable Insights To Fuel Growth
My guest on today’s episode is Andreas Roell, the founder of DataQ. They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships.Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for growth.This recording shares a solution that will help you grow and scale your Shopify brand!What You Will Learn Today…Harnessing the power of your first-party data to attract and retain high-value customers effortlessly.Actionable insights to improve customer lifetime value, average order value, and purchase frequency.Dashboards that uncover product journeys and customer behaviours.Streamline workflows and enhance your existing tech-stack with easy integrations to apps you already use.Links And Resources Mentioned In This EpisodeDataQ - 30-Day Free TrialDataQ eCommerce Resource Center5 Ways To Prepare Now For The Holiday Shopping SeasonThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

Oct 24, 2019 • 25min
66: Boost Your Holiday Conversion Rate With A Unique Solution That Engages With Your Store Visitors
My guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page. This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color, that the browsing visitor "hinted" at.This is a very unique and impactful app that will improve the customer experience and drive revenue.Links And Resources Mentioned In This EpisodeAppSolute (Drop A Hint developer) - 30 Day Free TrialBashert JewelryLake PajamasLocal EclecticLunyaNoemieThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

Oct 18, 2019 • 56min
65: Research, Discover And Implement The Right Tech Tools To Grow Your Shopify Brand
My guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand.What You Will Learn Today…Expectations and considerations when implementing a new tech tool for your Shopify business.How to save countless hours in boring demos and confusing trials.Links And Resources Mentioned In This EpisodeEcommerceTechFree ConsultationOperational Excellence Before Black FridayFenix CommerceDelm.ioCarroSegmentsGorgiasThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

Oct 9, 2019 • 43min
64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success
My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.With Later, you can spend less time posting to Instagram and more time growing your business.What You Will Learn Today…Plan a week of Instagram posts in 20 minutes.Keep all of your Instagram content in one place and accessible on any device.Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.Find and repost user-generated content by sharing what your customers are loving.Links And Resources Mentioned In This EpisodeLaterLater BlogFree Instagram CoursesTenTree - Instagram FeedBando - Instagram FeedPink House - Instagram FeedInstagram StoriesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Oct 3, 2019 • 48min
63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success
My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.What You Will Learn Today…Lifecycle messaging automation and how can it help your Shopify brand.Build strong customer engagements that translate into sales by sending the right message at the right time.Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.Links And Resources Mentioned In This EpisodeBronto Marketing PlatformBronto BlogThe Commerce Marketer PodcastThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Sep 27, 2019 • 30min
62: Drive Customer Loyalty By Creating Unique And Amazing Delivery Experiences Your Customers Will Remember
My guest on today's episode is Romain Ogiela the co-founder of Shipup. They are a solution that is obsessed with helping Shopify brands create unique and amazing delivery experiences that your customers will remember.Essentially, Shipup tracks all your packages in one place and offers your customers a unique and customized experience during delivery.If you’re looking for a way to elevate your Shopify brands post-purchase and delivery experience, this episode is for you...What You Will Learn Today…The important to track your customer's packages in real-time to offer best-in-class delivery notifications and to improving your brand experience.Did you know a tracking page is visited 2.4 times on average? Take it back to your website and keep your customers in your brand’s universe.How to become proactive when your customers delivery experience is unsatisfactory.Importance of measuring and monitoring your post-purchase performance and delivery performance.Links And Resources Mentioned In This EpisodeShipup - eCommerce Fastlane listeners get an extended 30-day trial to prove the value of their post purchase experience platformShipup Shopify AppGorgias CRMBirchboxCheerzThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Sep 19, 2019 • 32min
61: Learn How To Capture More Emails, Reduce Abandonment, And Drive Sales With Onsite Displays And Email Marketing
My guest on today’s episode is Ben Jabbawy, the founder and CEO of Privy, a marketing platform that is used by over 300,000+ Shopify businesses.If you’ve not heard of this solution and why so brands choose Privy, then this podcast episode is definitely for you...Privy is helping to power the explosive growth of merchants like Leesa Mattress, Hubble Contacts, Dormify, Keene Footwear, Boosted Boards, and many others. Simply put, they help Shopify merchants to convert more site traffic and reduce abandonment.What You Will Learn Today…Building your audience from day 0 to own your customer relationship.Targeting and triggers designed to get people to join your list and buy from your store.Launch targeted pop ups and flyouts with exit intent and special discounts to close the sale before people go away. Send automated abandoned cart emails, autoresponders, coupon reminders, and welcome series that drive people back to your site to make a purchase. Links And Resources Mentioned In This EpisodePrivy - eCommerce Fastlane listeners get 20% off the first 3 months of a paid subscription to Privy Growth with the code FASTLANEPrivy Shopify AppPrivy Cart SaverPrivy Live - September 24th, 2019 - Boston, MAThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Sep 12, 2019 • 34min
60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit
My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.We’re talking about all things retargeting, including...Web RetargetingFacebook RetargetingInstagram RetargetingTwitter RetargetingShopify Dynamic RetargetingCross-Device RetargetingMobile RetargetingIt’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It's frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!What You Will Learn Today…How to serve lost customers your ads in the best placements at the lowest prices.Learn about Perfect Audience's world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network. How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.Links And Resources Mentioned In This EpisodePerfect Audience ($300 advertising credit for any Shopify brand)To claim your free $300, create an account, install the Shopify App, and then email success@perfectaudience.com and mention you are a "FASTLANE" listener and your account will be up upgraded for free!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.


