eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.What You Will Learn TodayWhat is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?How to get channel visibility in a multi-channel world when most brands have disparate integrations.How to make sure integration isn't an afterthought.Why brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes.What is the Gartner Hype Cycle?How your brand DNA intersects with your technology, directly impacts the way the brand operates.Links And Resources Mentioned In This EpisodeVL OMNIVL OMNI BlogVL OMNI ResourcesHeadless CommerceHeadless Commerce GuideGartner Hype CycleThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways:1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to others in your vertical.2. They also offer a detailed to-do list of recommendations and action items that can be implemented to help drive more revenue and customer lifetime value.3. And finally, and certainly not least, a deep product and customer analytics directly from your Shopify data to uncover insights that help to continue to drive revenue growth.Let 2020 be your year to level-up your skills with insights into being proactive with your store's data.No more guessing games or analysis paralysis!This episode will help you increase user engagement, sales and conversions by doing more of what’s working for leading online businesses in your industry.What You Will Learn TodayHow to optimize your traffic and conversion by gathering better data and grow online sales.How to benchmark your Shopify performance against peers and competitors in your industry.How to avoid analysis paralysis.Weekly work-flow for periodic KPI checks and deep issue analysis.Links And Resources Mentioned In This EpisodeConversific <- 50% off any 1-year plan. Free trial included.Conversific Shopify AppSMART Goals Framework10 Hacks To Boost Your Store's RevenueThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!What You Will Learn Today…How to find hidden revenue potential with automated, profit-driving customer segments.How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn.How to map the customer journey for different segments and buyer types to understand timing, products, and device usage.Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV.Links And Resources Mentioned In This EpisodeSegments <- exclusive 30-day free trialSegments Shopify AppKlaviyoPushOwlSMSBumpReConvertThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Chase Harmer, the CEO from PayCertify. They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control.What You Will Learn Today…How to taking the same customers at checkout and making additional profit.How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%.How Shopify brands are able to remove the cost to process transactions.Links And Resources Mentioned In This EpisodePayCertifyFree $100 virtual Visa card offer from PayCertifyBold CashierRecharge PaymentsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.What You Will Learn Today…How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.Sell products from third-party brands and sellers through a one-click Shopify integration.Links And Resources Mentioned In This EpisodeConvictionalConvictional Funding AnnouncementThe HelmThe SeptemberRebecca MinkoffCole HaanBrooklinenThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s show is John Vrancsik from Recart. They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger.  They help manage your customer’s journey through Messenger conversations like:abandoned cart remindersshipping and delivery notificationswarm welcome messagesproduct reviews through text and images to create social proof on your product pagesEngage and retain your customers through promotional Messenger campaigns such as:newslettersproduct announcementssales alertsre-engagement campaignsand so more…Let’s jump into this show and learn from John all about the Recart solution and how it can 100% help your store!What You Will Learn Today…Why today’s high-growth Shopify brands focus on channel diversification and customer retention.How Shopify merchants are creating unique conversational experiences from their Facebook Ads.How Facebook Messenger is a one-click, frictionless subscription experience.Links And Resources Mentioned In This EpisodeFree 1-hour Messenger Marketing Strategy consultationPrivyJustUnoSpocketSMSbumpPushOwlLooxArriveKlaviyoThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs.Referral programs are powerful. Word of mouth influences 80% of buying decisions, and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral?Let’s jump in and learn more about this powerful sales channel.What You Will Learn Today…Grow Your Shopify Sales Through Word-Of-Mouth Marketing.Customize Your Rewards For Referring Customers And Friends With Store Discounts, Cash Payouts, Or Custom Rewards.Word-Of-Mouth As Part Of An Overall Customer-Centric Strategy.Links And Resources Mentioned In This EpisodeReferralCandy - 30 Day Free Trial + $50 Credit (essentially 2 months free!)ReferralCandy Shopify AppCandyBarRiff Raff & CoCarroWoolyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall. He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be.Let’s jump in and learn more about this important customer experience channel for the modern shopper.What You Will Learn Today…Reduce resolution time by working as a team to enhance the shopping experience with your brand.How a modern business phone has the unique ability to integrate with all of your business tools.Make customer experience a competitive advantage with custom IVR menus, skill-based routing, live call monitoring, and more.Links And Resources Mentioned In This EpisodeAircall - Exclusive Free Trial + 30% Off For 2 Months (use code: aircallfastlane)Aircall Customer Success StoriesGorgiasZendeskThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability.For Shopify businesses of all sizes, this is an important episode to level-up your knowledge on what growth insights can be revealed paired with an easy process to implement.What You Will Learn Today…How to fix the disconnected marketing analysis process that many Shopify brands have.A business intelligence solution that will better assist in the collection, reporting, and actioning of your data.Connecting your Shopify store, Google Analytics, advertising channels, and marketplaces to help you understand key performance indicators and maximize your profitability.How to gain a significant competitive advantage with a data warehouse, ecommerce analytics, and business intelligence.Links And Resources Mentioned In This EpisodeGlew - Exclusive 30-Day Free Trial For Podcast Listeners (use code: 1STMONTHFREE)Glew Shopify AppGlew PlusThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello.They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message.Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store.Thanks for listening in today...What You Will Learn Today…What is retention marketing and why is it so important.How to implement lifecycle marketing into your Shopify brand.How to grow sales with loyalty marketing automation.Links And Resources Mentioned In This EpisodeMarsello - exclusive 30-day free trialMarsello Shopify AppMarsello Success StoriesBold CashierReCharge PaymentsJustunoPrivyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Hosted on Acast. See acast.com/privacy for more information.