75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. 

Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. 

Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.

Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? 

Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. 

If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.

What You Will Learn Today…

• How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.
• How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.
• Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.
• Sell products from third-party brands and sellers through a one-click Shopify integration.

Links And Resources Mentioned In This Episode

• Convictional
• Convictional Funding Announcement
• The Helm
• The September
• Rebecca Minkoff
• Cole Haan
• Brooklinen

Thank You For Listening

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Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify App.

Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.

If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

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