eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.What You Will Learn TodayHow to consolidate, synthesize, and understand all of your first and third-party data.What is a data layer, application layer, and intelligence layer.How to tie data directly to your goals and projects so that you have a real-time understanding of overall performance.Learn how you can reduce the time it takes to make strategic decisions.How to get your team to be aligned, data-informed, and proactive for growth and lifetime customer value.Links And Resources Mentioned In This EpisodeYaguaraYaguara 90 Day Custom Ecommerce PlanThe State of eCommerce Panel Live on Tuesday, April 28th <- SAVE YOUR SPOTYou'll hear from leaders of brands such as Allbirds, Summersalt, and Arfa on trends within the eCommerce industry, operational best practices, and how to successfully lead your business through uncertain times.Learn from the eCom ExpertsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard.This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for your Shopify brand.Learn more about Madgicx’s vision of becoming a fully autonomous and omnichannel ad-buying machine that will take over most of the tedious daily tasks performed by human advertisers.What You Will Learn TodayHow to make Facebook and Google advertising manageable and profitable.How to build a full-funnel strategy including acquisition, retargeting, and retention.How to stop inefficient budget spending by automating every aspect of your ads to unlock greater performance.Learn what an autonomous ad-buying machine is and why it’s important.Links And Resources Mentioned In This EpisodeMadgicx – $100 free credit with coupon code “fastlane”Madgicx Shopify AppFacebook & Google Ads Success StoriesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs.What You Will Learn TodayWhat is the PowerBuy technology that is available for Shopify brandsHow to capitalize on your existing customers to drive more demand through social sharingHow to leverage predictive analytics (demand, inventory, sales)Strategies to lessen customer acquisition costs (CAC)Links And Resources Mentioned In This EpisodePowerBuyPowerBuy Shopify AppMassGenie - Social Shopping MarketplaceThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.What You Will Learn TodayIs A/B testing the same as conversion optimization?Areas that a Shopify brand should focus its efforts on to help them grow and scaleKey problem areas that have been overlooked by some Shopify brandsHow to learn more about your visitor's behaviors and their interaction with your brandLinks And Resources Mentioned In This EpisodeConversion FanaticsFree In-depth CRO AnalysisConversion Fanatic Book: How To Double Your Customers, Sales and Profits With A/B TestingThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Andrew Cargill the Founder from Zapiet. They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes:Product Availability ControlShopify POS IntegrationLive Multi-Location InventoryFraud PreventionFulfillment Tools To Organize OrdersZapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn TodayHow to boost your conversion rate and offer your customers the flexibility of picking up their orders in-store.What is a "last mile" local delivery option and why is it suitable for Shopify businesses of all sizes.How other Shopify brands drive significant new revenue without a brick-and-mortar store.Links And Resources Mentioned In This EpisodeZapiet – eCommerce Fastlane Exclusive 30-Day Free TrialZapiet Shopify AppDelivSherpaOrkestroThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.What You Will Learn TodayWhy postcard campaigns get up to 28X better engagement than email and now often costs less than a click.How postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns.Some of the best and most effective postcard campaigns to drive ROI.Links And Resources Mentioned In This EpisodePostPilot - Free Concierge Onboarding + 15% OffPostPilot Shopify AppDoes Direct Mail Work - Case Study by Steve Chou from Bumblebee LinensThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and learn more!What You Will Learn TodayHow advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.How to figure out which marketing initiatives are working best.Why a third of all Shopify sales have no attribution associated with the order.Why word-of-mouth is still the elephant in the room.Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.Links And Resources Mentioned In This EpisodeEnquire - Email matt @ enquirelabs.com to extend the trial to 30 days!Enquire Shopify AppComplete Guide to Attribution SurveysFacebook facing fraud chargesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.What You Will Learn TodayWhat sets dotdigital apart from other vendors in Omnichannel Marketing Automation.Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.How to drive your social media presence, product recommendations, and reviews.Importance of auditing your Shopify technology stack to build meaningful depth and breadth.Links And Resources Mentioned In This Episodedotdigital Engagement CloudHitting the Mark 2020 (dotdigital's 10th Global Ecommerce Report) <- DOWNLOAD THIS - Impressive leanings!dotDigital Training HubEngagement Cloud Platform CertificationThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle. They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes.What You Will Learn TodayHow to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything.What's all the buzz around headless commerce?How PWA (Progressive Web App) technology is helping Shopify brands significantly improve mobile conversion rates.Links And Resources Mentioned In This EpisodeNacelleNacelle - Free Strategy SessionShopify Headless CommerceThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.

My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale.What You Will Learn TodayHow to find great but affordable marketing experts to help grow your business.What a successful marketing strategy looks like today.How to decide when it's time to outsource some marketing versus hiring in house.Links And Resources Mentioned In This EpisodeHawke MediaHawke Media Free Marketing AuditeCommerce Case StudiesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  Hosted on Acast. See acast.com/privacy for more information.