82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  

dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. 

I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.

What You Will Learn Today

• What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
• Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.
• How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
• How to drive your social media presence, product recommendations, and reviews.
• Importance of auditing your Shopify technology stack to build meaningful depth and breadth.

Links And Resources Mentioned In This Episode

• dotdigital Engagement Cloud
• Hitting the Mark 2020 (dotdigital's 10th Global Ecommerce Report) <- DOWNLOAD THIS - Impressive leanings!
• dotDigital Training Hub
• Engagement Cloud Platform Certification

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

Proudly Sponsored By Justuno

Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. 

Hosted on Acast. See acast.com/privacy for more information.