eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

My guest on today’s episode is Chris Jacobs, from Katana, the smart workshop software platform that is helping Shopify brands that manufacturer and fulfills their own orders.Katana allows you to manage your whole order fulfillment process from a single dashboard, including sales, manufacturing, and purchasing. As a Shopify brand owner, you get stock availability and fulfillment status for every order and with this production process, it means you won’t miss a delivery deadline ever again.Forget spreadsheets or some homegrown hack. You can now automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers. Just drag-and-drop orders to prioritize your inventory usage.It’s time to add some digital efficiencies to your product production schedule.What You Will Learn Today…Avoid spreadsheet hell by implementing a purpose-built platform for Shopify brands that manufacture their own products.Automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers.Track actual manufacturing costs based on product recipes (bill of materials) and production operations.Links And Resources Mentioned In This EpisodeKatanaKatana Shopify AppKatana Learning CenterAs an eCommerce Fastlane listener, Katana is offering 30% off for the first three monthsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Cooper Harris, the Founder and CEO from Klickly, a unique and patented advertising platform with a built-in Smart Commerce-Engine. Not only do brands pay on a "commission-based" model (hello free advertising), it’s a solution that powers impulse-payments online, exactly where your potential customers are browsing the web.Leading brands use Klickly's machine-learning and buy button technology to unlock consumer sales.Today you get to hear their story from the founder and how your Shopify brand can bypass the invite-only status and move to the front of the line.What You Will Learn Today…Patented buy button technology where customers can interact directly in an ad of your products.Automated, success-based marketing and advertising that is available to Shopify brands.Scale your marketing and advertising efforts without investing a ton of effort.Links And Resources Mentioned In This EpisodeKlicklyKlickly in the pressAs an eCommerce Fastlane listener, Klickly is offering:Access to the platformFree boosts (valued at $48)Premium tier account management services for 1 monthJump the line to this INVITE ONLY platform to access KlicklyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message.They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers that results in higher and more frequent customer spending.If you have a retail location and use the Shopify POS solution (or are considering to get into retail) and are looking for an edge to differentiate yourself and turn store downtime into sales by targeting customers with personalized messages and product recommendations, then this episode is definitely for you.What You Will Learn Today…How not to leave foot traffic to your retail location to chance.Learn how associates can proactively reach out to customers at the right time with the right content.Learn how associates can dedicate off-peak hours to customer outreach to drive online or in-store purchases.Understanding how your ecommerce store, retail location, and sales associates can work together by delivering the omnichannel experience that buyers are expecting.Links And Resources Mentioned In This EpisodeEndearEndear Shopify AppClienteling eBookUntuckitJarboDTC Shoe Brand 'Margaux' Case StudyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business.Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating impact and value for your customers.Bench lets you track every transaction, account, and trend in real-time, in one place—no app-hopping required. You'll gain access to crystal clear financial statements and reports including your income statement, balance sheet, and visual reports that provide the data you need to grow your Shopify business.What You Will Learn Today…Discover essential business insights to control your business financial health.Removing the tedious financial admin and bookkeeping stress off your plate.Get tidy tax time financials that are CPA friendly.How to hand off time-consuming admin, like banking, payroll, and bookkeeping.Links And Resources Mentioned In This EpisodeBench - 20% off for the first 6 monthsBench BlogBench Resource CenterShopify + Bench helped Maison Miru level upEcommerce Guide to Tax DeductionsBookkeeping BasicsTaxJarGustoStitchLabsTradegeckoShipStationAffirmKlarnaAfterpayThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts.Great Power And ProductivityI'm saving endless hours with Lately‘s super powerful features, together, all in one place including content creation, planning, publishing, organizing, and the necessary insights to gain 100% visibility across 100% of your channels so you can connect workflow to results. This solution is an absolute game-changer...so much so that I personally use this solution for my social sharing!What You Will Learn Today…The one thing that’s killing it in content that you MUST do or get left behind.How to humanize your brand.How Shopify brands can be truly authentic and human without compromising the brand.Tips on how to create inclusive and accessible content that builds customer trust. Links And Resources Mentioned In This EpisodeLately14-Day Free Trial + Complimentary Marketing ConsultationArt of the StartNaturally Speaking DragonThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Adii Pienaar, the founder of a wildly popular Shopify app called Conversio. They are an email service provider (ESP) and user-generated content (UGC) solution all packaged up into one solution to help you as a Shopify merchant to engage with your customers and build lifetime loyal customers.With super-personalized email marketing and on-site social proof, Conversio is the easiest way for growing Ecommerce brands to drive conversions and increase revenue.Boost your conversion rates with reviews and social proof. Put your happiest customers on a pedestal by showing off user-generated content and product reviews on your website and in all of your emails.Trust and social proof converts!What You Will Learn Today…How email marketing automation and user-generated content tools unlock new ways for brands to engage their customers.Learn about new opportunities that brands have about the use of social proof and smarter conversations with customers.Learn how customer-centric approach focused on kindness, mutual trust, and meaningful interactions is the path to standing out in the crowd and building a sustainable and profitable business.Links And Resources Mentioned In This EpisodeConversioFree 30-day extended trial of ConversioConversio Shopify AppConversio YouTube ChannelConversio Learning AcademyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this...you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged.But the reality is, more than 90% of your site visitors may never come back to your brand. It's your goal to retain your store visitors and not solely rely on paid acquisition to drive traffic.This is where PushOwl comes into the mix. They have introduced an additional marketing channel for you that is direct, personalized, and right on the device your shopper is already on. They have created technology that enables you to send web push notifications.Think of it as app push notifications which we all know from our mobile phones but now on the web, to the browser. You can send crisp, clickable messages directly to your buyers and potential buyers and they show up on their phone or desktop.You have the power to remind your customer of that abandoned cart in a way that they can’t miss it, announce your product launch or promotion, with some really nice and short copy that people will actually read, and send all kinds of automations, back-in-stock or price drop notifications or shipping notifications.Very educational show and guaranteed to drive more revenue!What You Will Learn Today…Learn why push notifications is one of the hottest marketing channels for Shopify brands.Learn how to remind your customer of an abandoned cart in a way that they can’t miss it.Tactics to help you to engage and retain your audience in a meaningful way.Get 5 times more visibility than email by using push notifications that are sent straight to your customers.Reach your audience anywhere and everywhere on multiple browsers, devices, and platforms without requiring a mobile app.Bring customers back to your store with off-store notifications sent to them about your latest promotions. Links And Resources Mentioned In This EpisodePushOwlFree 30-day extended trial of PushOwlPushOwl Shopify AppPush notification templates for inspirationSignificant ROI positive case studiesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Casey Armstrong, CMO from ShipBob, a technology-enabled third party logistics company (3PL). The tech-enabled part of ShipBob is the technology that was developed to streamline shipping and fulfillment solutions for Shopify brands.In addition to fulfillment services, such as warehousing, picking, packing, and shipping, ShipBob also provides software that integrates data from multiple sources to give you the complete visibility into the lifecycle of an order.We're going to dig into some important topics today about how to shift logistics from a cost-center, to a revenue driver, by increasing your average order value, lifetime value, word of mouth, NPS score, and more.If you’re not already considering how to compete against and differentiate from the Amazon, Walmart, Target and others, then this is a great episode for you…. Let’s jump in.What You Will Learn Today…How to turn your logistics from a cost center to a revenue driver.How to unlock additional growth opportunities by focusing on the post-purchase experience.Learn efficiencies and opportunities that ShipBob has discovered for Shopify merchants.How to open up additional top-of-funnel opportunities by improving ROI via reductions in abandoned cart rates and increases in average order value. Links And Resources Mentioned In This EpisodeShipBobStart fulfilling your Shopify orders with ShipBob and get your first $100 in shipping free.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

My guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. What You Will Learn Today…Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your average order value. It’s a compelling solution used by Shopify and Shopify Plus merchants.Links And Resources Mentioned In This EpisodeCartHookNatural StacksOrganifyBombtech GolfKettle & FireKinobodyThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. Hosted on Acast. See acast.com/privacy for more information.

Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition)This years event merged a few shows into one mega-show called RetailX.It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store marketing, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.With 20,000 attendees and more than 1,200 exhibiting brands, it was an amazing show for all things commerce, be that in-store or online.What You Will Learn Today…Steve Hutt attended IRCE and let serendipity happen as he explored all the vendors that help Shopify brands grow and scale. In this special live recording, Steve interviews 12 partners that are doing interesting things to help Shopify entrepreneurs.Companies Featured In This EpisodeTimestamps have been added if you prefer to jump directly to a specific interview. Each five-minute episode is right to the point and very educational for the problems they are solving for Shopify brands.EasyShip (6:10)Easyship.comEasyship Shopify AppComplete Easyship Podcast EpisodeBold Commerce (11:42)Bold CommerceCashier by Bold CommerceComplete Bold Commerce Podcast EpisodeGorgias (16:37)Gorgias.ioGorgias Shopify AppVeriship (25:11)VeriShipVeriship on LinkedInOctaneAI (33:12)OctaneAIConversational Commerce PlaybookOctaneAI Shopify AppBokksu.comFeatsocks.com​JustUno (40:15)JustUnoJustUno Shopify AppEllamila.comSkubana (46:47)SkubanaSkubana Shopify AppDeathWishCoffee.comAwayTravel.com​Cocofloss.com​Nomadboutique.com​Skubana Series-A RoundShoelace (50:01)ShoelaceShoelace Shopify AppRhone.com​Follow Reza (CEO - Shoelace) on TwitterZaius (57:21)ZaiusZAM (Zaius Assisted Marketing) Empowered Marketer PodcastMizzen and MainPrivy (64:04)PrivyPrivy Shopify AppPrivy Cart SaverDormifyZutanoShopPad (70:10)TheShopPadMesaLoox (75:15)LooxLoox Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and b...