eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection 63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success
My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.
Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.
Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you will ever need for your Shopify brand.
Even if you believe you are happy with your current email marketing platform, this episode has some great strategies to level-up your business with the goal to help maximize your revenue opportunities.
What You Will Learn Today…
- Lifecycle messaging automation and how can it help your Shopify brand.
- Build strong customer engagements that translate into sales by sending the right message at the right time.
- Use your Shopify store data to create targeted, relevant cross channel messages that are unique to each customer.
Links And Resources Mentioned In This Episode
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Episode Sponsor
This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.
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