eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify Expert | eCommerce Expert
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Jul 9, 2021 • 47min

Proven Revenue Increases With Next Level Product Recommendations And Full Site Personalization

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Sharon Goldstein the CEO of LimeSpot. They are an AI-driven personalization platform that helps merchants create highly targeted user experiences that drive engagement, retention, conversion and sales.What You Will Learn TodayHow to achieve the right balance between the consumer’s demand for privacy and the value of personalization on your store.Benefits of dynamically curated personalized collections based on customer behavior, intent, and preferences.How to increase the effectiveness of your Google shopping campaigns based on the customer journey.Links And Resources MentionedLimespotLimespot Success Case StudiesLimespot Thought-Leadership BlogLimespot - 3 Months FREE Base Price - Thanks Sharon!EZPZThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.
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Jul 9, 2021 • 29min

How To Add Automation To Your Shopify Brand To Improve Efficiency And Boost Revenue

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Sara Du the Co-Founder and CEO of Alloy. They are a no-code automation tool that helps Shopify stores to power their growth. By using automated workflows (called recipes), merchants no longer need to hire an assistant or engineer to help run the day-to-day operations.Everything you do can be automated - offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks so you can focus on growing your brand.What You Will Learn TodayHow Shopify brands are able to leverage data across their existing apps to improve marketing.The most impactful automation use cases for Shopify brands to enable.How are Shopify Flow and Zapier different than Alloy.What are prebuilt automation recipes and how is it helping Shopify brands. Learn how to offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks.Links And Resources MentionedAlloyAlloy Shopify AppAlloy Case Studies10% Off All Alloy Plans - Use code: ALLOYFASTLANE10 - Thanks Sara!Opte Precision SkincareThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: FrontendToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend Hosted on Acast. See acast.com/privacy for more information.
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Jul 4, 2021 • 46min

Speed Matters: The Importance Of Keeping Your Shopify Code Clean And Up To Date

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Andrew Durot the Founder and CEO of EcomExperts. They are a team of Shopify Developers that help clean up your Shopify code and make your site faster.The increased speed and overall customer experience have a direct impact on conversions. Let's learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.What You Will Learn TodayWhy slow stores have been linked to higher bounce rates and lower conversions.Benefits of cleaning up your Shopify theme code.What makes a Shopify site fast or slow.How to get a passing grade with Google's Core Web Vitals Assessment.Links And Resources MentionedEcomExpertsDone For You: Site Speed Optimization With 3 Months Maintenance - $400 off, thanks Andrew!EcomExperts YouTube ChannelShopify Performance Analyzer: TestMyStoreSpeed.comHeadphones.com (case study here)Shopify GitHub integration (new)BeanstalkBuddy.WorksDeployHQThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.
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Jun 30, 2021 • 46min

Get An Instant 20% Revenue Boost With A Customized Cart Drawer Paired With Powerful Upsell Campaigns

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ty Chapman, the Co-Founder and Head of Product from MonsterApps, the maker of MonsterUpsells. They are a cart drawer and upsell app that helps Shopify brands to increase average order value in a unique, on-brand way, without using spammy offers. This is a great conversation with tons of learnings. Make sure to listen through to the end to get access to an exclusive listener-only bonus.What You Will Learn TodayThe differences and benefits of a pre-purchase offer vs a post-purchase offer.The conversion lift and lifetime value benefits of upsells.How you can get customers to buy from you for life.The benefits of having a brand mission- people don’t buy what you do, they buy why you do it.Links And Resources MentionedMonsterUpsellsMonsterUpsells - 10-Day Free Trial + 10% Off For Life - Thanks Ty!MonsterUpsells Demo StoreThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you're reading down here, I know the answer... Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.
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Jun 28, 2021 • 44min

Strengthen Loyalty And Act On Real-Time Opportunities With Cross-Channel Customer Engagement Strategies

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Diana Kim, Senior Product Manage at Braze. They are a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.Learn more about the technology that drives engagement and business results with smart, dynamic journeys and remain top of mind with your customers.What You Will Learn TodayHow better customer experiences improve the ROI of your Shopify brand.What is purchase behavior segmentation and why is it important.Why leading brands implement cross-channel upsell, cross-sell, and promotional offers.Why acquisition and retention strategies should work hand in hand.Links And Resources MentionedBrazeBraze Case Studies And ResourcesGoat.comThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer… Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.
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Jun 27, 2021 • 56min

Shopify Plus Partner Shares Strategic And Tactical Experience To Grow And Thrive

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ben Zettler, the founder of Ben Zettler Digital Media.Ben is an Ecommerce and Digital Marketing Consultant that helps both small and large-scale Shopify merchants to profitably grow revenue while assisting with the building blocks for customer lifetime value. He works across three core pillars of success and growth for a Shopify brand:The optimization of the store to drive conversions.The execution of key strategies to acquire new customers.The enhancement of tactics and tools to retain those customersHe is a Shopify Partner, Shopify Expert and Shopify Plus Consulting Partner, as well as a Facebook Marketing Partner and Klaviyo “Platinum” Partner.Let’s all learn from Ben today, about how to build efficient paths for growth.What You Will Learn TodayHow to identify and avoid being the “overworked founder” or the “overworked doer”.The benefits of building your Shopify brands owned marketing channels.The must-have list of tools for Shopify merchants today.The mindset around being a constant learner paired with experimentation.Links And Resources MentionedBen Zettler Digital MediaBen Zettler BlogThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you're reading down here, I know the answer... Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.
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Jun 26, 2021 • 44min

Increase Your Organic Traffic In Google Search Through Real-Time SEO Auditing

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Steven van Vessum, the Co-Founder and VP of Community for ContentKing. They’re a real-time SEO auditing and monitoring platform that helps prevent SEO disasters from happening on your Shopify store.Being the natural choice in Google Search for your products is the holy grail of marketing. This is a great conversation around the importance of quality assurance in eCommerce SEO.What You Will Learn TodayWhy quality assurance and store health needs to be part of your eCommerce strategy.The specific nuances and considerations in SEO for Shopify brands.Importance of Google Analytics and Google Search Console for SEO growth.Links And Resources MentionedContentKingContentKing SEO AcademyUltimate Guide To Shopify SEOUltimate Guide To Google's Core Web VitalsContentKing 45-Day Free Trial - Thanks Steve!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.
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Jun 17, 2021 • 31min

Discover Your Data-Driven Insights And Trends From Shopify, Google, And Facebook

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Yasmin Nozari the Co-Founder and COO from Peel Insights. They are an automated business analysis system built for Shopify brands that are committed to growth.Peel is designed for DTC Shopify brands to quickly understand trends in their business and react to the most promising cohort signals, without the need for any technical skills. They share all the intel Shopify businesses need to sell to more customers and to earn more revenue from existing ones.They provide the daily analysis needed to make growth decisions.What You Will Learn TodayWhy business intelligence is a necessary superpower to succeed in e-commerce.What is cohort analysis and why is it important for a Shopify brand.The importance of focusing on improving LTV from your ad-driven leads.Links And Resources MentionedPeel InsightsPeel Insights Shopify AppPeel Insights Case StudiesPeel Insight - 30-Day Free Trial - Thanks Yasmin!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.
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Jun 16, 2021 • 29min

Improve Your Shopify Conversion Rate Through Unique Mobile Shopping Experiences

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Bob Braham, the CEO of Famous.co. They are a mobile ecommerce experience platform that helps Shopify merchants create high-impact mobile shopping experiences and build premium landing pages quickly. Famous helps merchants stand out against competing brands, increases customer engagement, improves conversion rate, and significantly improves revenue.If you are an ambitious, lifelong learner, then you’re in the right place today...What You Will Learn TodayWhat is a high-impact visual mobile shopping experience.Why a mobile-first mindset and optimizing for mobile is so important for Shopify merchants today.What is customer engagement, why is it important, and how can you improve it.Links And Resources MentionedFamous.coFamous BlogThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELYToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.
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Jun 13, 2021 • 31min

Scalable Way To Build A Thriving Shopify Business Through Instagram Stories

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Sam Malone the CEO and Co-Founder of Guru Club. They are a Shopify app that helps customers tell stories for brands in exchange for rewards.What You Will Learn TodayWhy there is a loss of trust and authenticity with some advertising and influencer marketing campaigns.Why everyday consumers have much more influence over their peers than any celebrity, influencer, or athlete.How to automate word-of-mouth marketing through Instagram Stories.Links And Resources MentionedGuru ClubGuru Club Shopify AppGet 200 Free Custom Promo Cards + 10 Free Instagram Stories From Your Customers - Thanks Sam!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.

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