eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.WHAT YOU WILL LEARN TODAYHow to segment your customers to improve conversions and repeat revenue.Why BFCM 2021 is extremely important for Shopify brands to get right.How to make key data points accessible and actionable.The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower.LINKS AND RESOURCES MENTIONEDSegments by TreslSegments Shopify AppSegments 30-Day Free Trial - Thank JohnThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Chase Dimond, a Partner at Structured Agency. They are a top ecommerce marketing agency that has helped over 150 of the fastest growing e-commerce and DTC brands acquire and convert more customers.He has been responsible for over $75M in email attributed revenue over the past few years. He gets it and shares it ALL today on the podcast.WHAT YOU WILL LEARN TODAYThe three common email problems most Shopify brands have and how to fix them.How to select a marketing automation platform.Proven email flows and campaigns for a successful Q4.LINKS AND RESOURCES MENTIONEDChaseDimond.comEmail Marketing Course – $100 off with “fastlane” coupon code – Thanks Chase!Structured AgencyBoundless LabsThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Jonathan Poma the Founder & CEO of Loop Returns.Loop is the returns and exchanges platform purpose-built for Shopify brands that drives customer lifetime value and reduces refunds. Merchants that use Loop make more money because they assist customers to make an exchange vs a refund. Notable Shopify brands including Allbirds, Brooklinen, and Chubbies Shorts choose Loop Returns to deliver a great returns experience to their customers. WHAT YOU WILL LEARN TODAYWhy the post-purchase experience is a crucial part of the commerce stack.How to drive up customer lifetime value through exchanges.Why exchanges continue the customer relationship and lead to higher LTV.LINKS AND RESOURCES MENTIONEDLoop ReturnsLoop Customer Success StoriesThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Lisa the Co-Founder and COO of Cartloop. They are a conversational SMS marketing tool that helps DTC brands on Shopify and Shopify Plus to drive revenue and connect with customers through 1:1 conversations.The human element that customers crave can sometimes be lost with an e-commerce brand. Conversational SMS with live experts is bringing the real-world experience of being in a store to the online medium.What You Will Learn TodayWhat exactly is Conversational SMS.The pros and cons of SMS automation tools.Why one-to-one interactions with your customers build trust and loyalty.How to recover 2x more abandoned carts overnight.Links And Resources MentionedCartloopCartloop Case StudiesCartloop Shopify AppBelle FeverToday’s episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Sean De Clercq the CEO and Co-Founder of Kickfurther. They are an inventory funding platform that helps growing Shopify brands to scale faster. Kickfurther funds the inventory that brands need to meet demand and overcome the cash-flow pinch that newer inventory orders can cause a business. By funding enough inventory to meet demand, it allows for cash on hand to scale other areas like marketing, development and growth. I’m excited to learn and share more about this creative funding opportunity for Shopify brands.WHAT YOU WILL LEARN TODAYWho is Kickfurther and how are they serving Shopify brands with their inventory needs.How to fund inventory to meet demand by eliminating stockouts.How Kickfurther is intentionally a different funding option for DTC Shopify brands.LINKS AND RESOURCES MENTIONEDKickfurtherKickfurther Pro Subscription - 50% off for the first 20 merchants - Thanks Sean!Axis GearThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Dileepan Siva the Founder and CEO of Upscribe. They are a subscription solution that helps Shopify eCommerce merchants move beyond managing subscriptions to growing subscribers.The subscription revolution has revolutionized the digital world. But it’s only just started for physical products. You'll learn how Upscribe enables eCommerce merchants to leverage the true power of subscriptions to move beyond recurring transactions to building long-lasting customer relationships based on a subscription-first eCommerce business model.What You Will Learn TodayHow to maximize the next wave of subscription-first ecommerce.Why Upscribe is focused on subscriber retention, growth and acquisition in that order.How to have a clear customer journey that showcases the membership benefits of your brand.How to leverage the power of subscriptions beyond recurring transactions, to build long-lasting customer relationships.Links And Resources MentionedUpscribeUpscribe Subscription BlogGet Started With UpscribeFour SigmaticToday’s episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

My guest today is Brett Bernstein the CEO and Founder of Gatsby. They make micro-influencer marketing easier than ever by automatically connecting influencer data seamlessly with your existing marketing stack including Shopify, Klaviyo, Attentive, Gorgias, Justuno, Privy, Omnisend, and more.You can run influencer campaigns with the tools you already have. Gatsby adds the influencer insights and collaboration tracking to marketing automation tools you already have, so you can get more done!What You Will Learn TodayWhy you should gather Instagram insights from your customers and potential customers.Why you should consider working with micro-influencers over traditional influencers.The benefits of starting now to get your customer and potential customers Instagram handle.How to turn your Klaviyo account into an influencer marketing platform.Links And Resources MentionedGatsbyGatsby Shopify AppGatsby Tech PartnersGatsby Success Case Studies20% off the Gatsby Basics, Business or Plus Plans for your first year - Thanks Brett!KlaviyoOmnisendGorgiasAttentiveThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioural data to help Shopify brands engage consumers at every step of the customer lifecycle. You'll learn how to engage with high-value mobile subscribers with relevant messages. The best part, Attentive has all the tools you need to grow and interact with your mobile-first audience.What You Will Learn TodayHow to drive incremental revenue to high-value subscribers through personalized messages.What makes text messaging an effective marketing channel.How consumer interaction with text messaging has changed over the years.Learn where to start with your mobile-first customers.Links And Resources MentionedAttentive60-Day Free TrialAttentive Shopify AppTexts We LoveInteractive SMS Holiday VillageAttentive Case StudiesRapidly Grow Your SMS Subscribers“Two-Tap” Instagram Stories Sign-Up SolutionCertified Shopify Plus App PartnerThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: FrontendToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend Hosted on Acast. See acast.com/privacy for more information.

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!In today’s episode, my guest is David Sobie the Vice President of Happy Returns. They are a returns software solution paired with an innovative and market-leading reverse logistics process recently acquired by PayPal.They are successfully tackling the painful challenge of returning products purchased online. Its mission is to make returns beautiful for shoppers, retailers and the planet.This is a timely (pre-Q4) conversation that shares how Shopify brands are building loyalty through convenience.What You Will Learn TodayHow to retain revenue, reduce costs, increase loyalty, and enhance sustainability.A nationwide network of 2,600+ Return Bar locations serving 288 metros across every state in the continental US.Dramatically lower reverse logistics costs with bulk shipping and efficient processing at bicoastal hubs.Enhance sustainability by replacing cardboard boxes with reusable containers and shipping in bulk saves trees and fuel.Links And Resources MentionedHappy Returns - 60-Days Free Access To Return Portal Software - Mention eCommerce FastlaneHappy Returns Shopify AppHappy Returns Joins Forces With PayPalOuterknownRothy'sUntuckitAndieThank You For ListeningThank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!Growth Mindset?If you’re reading down here, we know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!In today’s episode, my guest is John Erck the Co-founder of Rebuy. They provide e-commerce personalization services that help brands that are powered by Shopify to accelerate sales growth.This is a great conversation regarding real-time personalization and recommendations, dynamic offers, cross-sells, upsells, buy it again, and more.Make sure to listen through to the end to get access to an exclusive listener-only bonus!What You Will Learn TodayHow to Increase conversions, engagement and average order value through relevant personalized shopping experiences.How to strategically implement effective upsell and cross-sell offers for your site visitors.The benefits of the Rebuy Smart Cart intelligent shopping cart replacement.How to eliminate extra clicks and scrolling to reduce cart abandonment.Links And Resources MentionedRebuyRebuy Shopify AppRebuy 60-Day Free Trial - Thanks John!Rebuy Integration PartnersLicorice.com Case StudyThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: FrontendToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend Hosted on Acast. See acast.com/privacy for more information.