eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV
In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.
They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.
WHAT YOU WILL LEARN TODAY
The difference between linear and streaming TV.
TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
How TV can be part of your marketing mix to continue finding your audiences at scale.
How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.
LINKS AND RESOURCES MENTIONED
Marketer's Guide to Advertising on Streaming TV
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
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